Advertising methods most recommended by pet sitters!
We're always exploring new ways to attract clients and expand our reach. Some methods may work better than others depending on your area, but it's worth trying a variety to see what resonates. Below are some of the most common marketing strategies pet sitters and dog walkers worldwide use to grow their businesses.
Hand Out Business Cards
While walking dogs or visiting dog parks, keep business cards handy. Engaging in face-to-face conversations with dog owners allows them to get to know you and your services. This personal connection builds trust, so be prepared to answer questions quickly and confidently.Attend Community Events
Participating in local events, whether pet-related or not, is a great way to get involved with your community. Wear your branded shirt, bring business cards, and if possible, take a friendly dog along. Events like farmers markets, parades, or craft fairs give you direct access to locals in your target area. Building trust through community involvement often translates into client referrals.Offer Pet Treats or Services in Fundraisers
If you're good at baking, consider making all-natural dog treats to sell or give away at events. Alternatively, you could donate your services for a community raffle or auction. Local fundraisers—held by schools, churches, or rec centers—are always in need of donations, and having your business associated with a good cause raises positive awareness.Leverage Instagram
Instagram is a powerful tool for local marketing. Use hashtags relevant to your area and pet care, such as your local dog park or popular hiking trails. Engage with posts from local pet owners by liking or commenting, and make sure your profile clearly showcases your services, complete with a website link. Regularly post cute pet photos, pet care tips, and infographics to attract potential clients.Encourage Client Referrals
Word of mouth is one of the most reliable ways to grow your business. A glowing referral from a current client can go further than any ad. Offer incentives like a discount for clients who refer friends to you—it’s a win-win.Advertise in Local Pet Publications
Placing ads in local pet magazines or newspapers can still be effective. While this might not work in every area, it’s worth trying, especially if there’s a well-read publication in your community.Build Relationships with Veterinarians and Groomers
A great way to generate referrals is by building connections with local vet offices and groomers. Bringing in treats like pizza or donuts for the staff, attending meetings to introduce yourself, and leaving business cards at the front desk can lead to referrals when pet owners ask for recommendations.Use the Nextdoor App
Nextdoor is a community-focused app where people often ask for local business recommendations. Posting regularly can get your services in front of potential clients in your area. Ensure your posts are friendly and informative, and include a link to your website.Post in Local Facebook Groups
Like Nextdoor, local Facebook groups offer an opportunity to connect with people in your geographic area. Sharing a brief introduction about your services along with a website link is a simple but effective way to reach potential clients. Plus, existing clients who are in the group may chime in to recommend you.Optimize Your Website for SEO
Having a professional, easy-to-navigate website is essential. Ensure it’s SEO-optimized so potential clients can find you easily through search engines. A platform like Squarespace can help you get a website up and running quickly, but don't forget to invest time in optimizing it for search terms that potential clients in your area are using.Set Up a Google Business Profile
A Google Business Profile is one of the best free tools available for improving your visibility in local searches and on Google Maps. Keeping this profile updated with photos, reviews, and accurate information significantly boosts your chances of being found online.
Additional Marketing Ideas You Might Want to Consider:
Collaborate with Local Businesses: Partner with local pet stores, cafes, or other pet-friendly businesses. You can cross-promote each other's services.
Email Marketing: Regular newsletters with pet care tips, client stories, or seasonal offers can keep your current clients engaged and potentially lead to referrals.
Host Pet Care Workshops: Offering a free or low-cost pet care workshop at a local community center can establish you as an expert in your field and draw in potential clients.