575: Avoiding Google Suspensions: What Every Pet Sitter Must Know with Amy Toman

How do you keep a Google Business Profile working for your business? Amy Toman, owner of Pet Sitter SEO, explains why “almost anyone can get a Google Listing, but few can keep one.” She dives into the essential steps for setting up a listing correctly from the start, why compliance with Google’s rules matters, and how regular updates like adding photos, responding to reviews, and optimizing services can keep your listing thriving. Amy also shares tips on avoiding suspensions, the importance of having proper business documentation, and how interacting with your listing helps Google see you as relevant and trustworthy. Her insights are a must-hear for any pet care business owner looking to stay visible and competitive in a digital world.

574: Why the Industry Needs Professionals More Than Ever

Do clients really understand what it means to hire a professional pet sitter, or do they think you’re just another neighbor kid with a key? In this episode, we dive into the ongoing need to educate the public about the professionalism, training, and dedication that sets true pet sitters apart. We discuss how to use every interaction — from inquiry calls to social media posts — to highlight your certifications, insurance, and high standards of care. By clearly communicating your value, you not only set yourself apart, but also raise the bar for the entire industry. Whether you’re celebrating Professional Pet Sitters Week or just looking for ways to stand out, this episode gives you practical strategies to help your community understand and appreciate the work you do.

573: Building a Team That Empowers Your Business with Angela Watts

How do you go from burnout to building a thriving pet care business? In this episode, Angela Watts of Pawsitive Dawg Walking shares her journey of navigating personal and professional challenges while scaling her business. She discusses the importance of building a strong management team, creating effective SOPs, and empowering employees to take ownership. Whether you’re starting out or scaling up, Angela’s insights will inspire you to streamline operations, support your team, and grow with purpose.

572: Do People Really Know Your Story?

Do potential clients really know your story, or are you just another pet business in their eyes? In this episode, we explore the power of storytelling in personal branding and marketing. We discuss why pet sitters should go beyond listing their services and instead focus on crafting a compelling narrative that resonates with their ideal clients. From sharing your mission to leveraging client success stories, they break down how to create an emotional connection that builds trust and credibility. Whether through social media, email marketing, podcasting, or community events, learn how to share your story in ways that make a lasting impact.

571: Expanding Horizons with Josie Noriega

Have you ever wondered what it takes to turn a thriving pet sitting business into a full-fledged dog daycare and boarding facility? Josie Noriega, owner of Super Paws Pet Care, shares her journey of navigating zoning regulations, building a superhero-themed dog resort, and balancing her original pet sitting business. From battling unexpected obstacles like dryer vent cleanouts to finding the right team members, Josie reveals the immense effort and creativity required to make her vision a reality. She highlights the power of networking and mentorship, crediting her business coach, real estate agent, and community for her success. Josie’s energy and passion for pets and her community shine through as she discusses creating services like “Bark After Dark” and low-cost events to serve both clients and their furry companions.

570: Choosing the Right Employee Scheduling Model

How do you ensure the right employees are available at the right times while keeping your business running smoothly? In this episode, we break down three popular scheduling models: Shift Scheduling, Employee Availability-Based Scheduling, and Route-Based Scheduling with Core & Flex Employees. We explore the pros and cons of each, from predictability and efficiency to flexibility and legal considerations. Choosing the right model can impact employee satisfaction, client experience, and overall business success. Tune in to learn how to find the best fit for your pet care business!

569: Making Business a Win-Win with Jo Moorcroft and Vicky Davies

Is your pet business running you instead of the other way around? Jo Moorecroft and Vicky Davies from Canine Business Academy join us to share their expertise on building intentional, sustainable, and fulfilling pet care businesses. We discuss the power of defining your business purpose, creating win-win client relationships, and avoiding common pitfalls like burnout and disorganization. Learn actionable steps to shift from survival mode to thriving mode while maintaining exceptional care standards.

568: The Rising Costs of Business

Running a pet care business is getting more expensive, and simply raising prices isn’t always an easy option. In this episode, we break down the factors driving up costs—rising labor wages, increased overhead, and shrinking profit margins—and explore what pet sitters can do to maintain profitability. From improving operational efficiency to refining service offerings, we discuss strategies to stay ahead without sacrificing quality or burning out. If you’ve been feeling the financial squeeze, this episode will give you actionable steps to take control of your costs and future-proof your business.

567: Fostering Premium Experiences with Candace D’Agnolo

How do you create raving fans and deliver premium client experiences? In this episode of Pet Sitter Confessional, Candace D’Agnolo of Pet Boss Nation dives into the art of fostering genuine connections that go beyond surface-level interactions. She explores how personalized touches—like understanding client preferences and small acts of care—create lasting loyalty. Candace also discusses the benefits of using AI to enhance efficiency, the value of local collaborations, and actionable ways to surprise and delight clients without breaking the bank. If you're looking to elevate your business and stand out in a competitive market, this episode is packed with insights and inspiration!

566: The Cost of Not Trying

What’s holding you back from making the changes your business needs? Fear of the unknown can keep us stuck in outdated pricing, ineffective policies, and stale marketing strategies. In this episode we tackle the fears that prevent pet sitters from evolving, from raising rates to implementing new policies. We discuss how to test small changes, embrace iterative improvements, and reframe failure as a learning opportunity. If you’ve been hesitant to make a big decision in your business, this episode will help you push past the fear and take action.

565: How Metrics Transform with Corinne Moore

How do you transform your business into one that works for you? In this episode, Corinne Moore, owner of Paws and Claws Pet Service and founder of Pawsome Metrics, shares how data-driven decisions helped her streamline services and reclaim balance. From navigating the challenges of purchasing a family business to making tough choices like cutting underperforming services, Corinne opens up about the power of metrics in creating a sustainable and fulfilling company. She emphasizes the importance of aligning business operations with personal and professional goals while empowering her team to thrive. Whether you’re looking to refine your services or improve work-life balance, Corinne’s story is a reminder that change starts with knowing your numbers.

564: Fur Babies and the Modern Pet Parent

Discover how to meet modern pet parent expectations with Pet Sitter Confessional. We explore trends like pets as family, health-focused care, convenience, and personalization. Learn how emotional spending shapes decisions and why showcasing your services’ value matters. Get actionable tips to refine marketing, build trust, and grow your pet care business.

563: Elevating Professionalism with Ruby Ballesteros

How do you grow a pet care business while staying true to your values? Ruby Ballesteros, owner of Ruby Red’s Pet Care, shares how she maintained her standards during tough times, leading to a surge of new clients and stronger relationships with her community. She leveraged local TV segments to educate the public about professional pet care and collaborated with small businesses to promote their services through her newsletters. By embracing opportunities and pushing herself out of her comfort zone, Ruby grew personally and professionally, while elevating her business. Her story is an inspiring example of how staying authentic and community-focused can lead to sustainable success.

562: Give Yourself a Deadline

Are you constantly juggling tasks and struggling to get everything done? In this episode, Collin and Meghan discuss the power of setting deadlines and working in focused time blocks to tackle endless to-do lists. They share how short, intentional intervals can improve decision-making, preserve energy, and increase productivity. Whether you’re managing hires, tackling admin tasks, or balancing work-life demands, this episode offers practical tools to help you get more done without burning out.

561: Exploring New Chapters with Aimee Thomas

What would it take for you to step away from your business and start a new chapter? In this episode, Aimee Thomas, former owner of Leashes to Leads Pet Care, shares her journey of transitioning from a thriving pet care business to an exciting new role working on a 100-acre farm. Aimee reflects on the challenges of leaving her business behind, the power of a strong pet sitting network, and how she ensured her clients were cared for during the transition. She also discusses her passion for high-end pet care, live-in services, and how staying open to new opportunities led her to a fulfilling new path. Whether you’re considering a career change or simply curious about what it takes to close one chapter and embrace another, this episode offers valuable insights and inspiration.

560: Practical AI in Your Business

Have you ever wondered how AI can improve your pet care business without losing your personal touch? In this episode, we explore the practical ways AI can enhance productivity, client communication, and decision-making while keeping your brand's authenticity intact. From target marketing and content creation to using AI in hiring processes, we share how to make AI work for you—not replace you. We also dive into how to ensure AI reflects your voice and values, and why it's essential to use it as a tool to streamline tasks, not as a substitute for human connection.

559: The Art of Trust with Catherine Oury

How do you build lasting trust with your clients while staying true to yourself? In this episode, Catherine Oury, owner of Ladybug Pet Care, shares how authenticity has been the cornerstone of her success as a solo pet sitter. From managing client expectations for overnight stays to setting boundaries for a better work-life balance, Catherine opens up about the lessons she’s learned in over five years of business. She highlights the importance of fostering genuine, long-term relationships with clients and tailoring services to align with personal and professional values. Whether you’re a solo sitter or managing a team, Catherine’s story offers powerful insights on balancing passion with sustainable growth.

558: Recovery After a Busy Season

How do you recover and refocus after a hectic holiday season in your pet care business? In this episode, we discuss the importance of using the slower January and February months to reflect on lessons learned from the holiday rush. From identifying and fixing cracks in your systems to celebrating wins and refining your processes, we highlight practical strategies for improvement. We also emphasize the need for strategic rest to recharge and sustain momentum for the year ahead. Tune in for actionable tips on balancing recovery with planning, so you can approach the next busy season with confidence.

557: Scaling with Heart with Amy Addington

Ever feel like the stress of competition overshadows the joy of your work? Amy Addington, President and Co-Founder of Woofie’s, shares her 20-year journey from a $10 dog walk to leading a thriving pet care franchise. Amy dives into the power of relationships in business, how to build trust with clients, and the importance of staying flexible in a changing industry. She also unpacks the challenges and rewards of franchising, the role of branding in maintaining consistency, and why networking—even with competitors—is essential. Full of insights and actionable tips, this episode will inspire you to lead with heart and build a pet care business that thrives on trust and connection.

556: Recognition Starts with You: Building Inner Drive

Are you ready to take control of your motivation and redefine success in your pet care business? In this episode, we explore the importance of recognizing your hard work and celebrating wins, even when no one else is watching. We dive into how building trust with clients and staying aligned with your mission can fuel your drive. From reflecting on your values to embracing the challenges of serving others, we share practical tips to keep your momentum strong throughout the year. Tune in to discover how self-recognition can empower you to build a business you’re truly proud of.