All tagged book

389: Live Life Full and Happy with Morgan Weber

389: Live Life Full and Happy with Morgan Weber

Collin

How do you delight your clients? To delight your clients, you must first find delight and joy in the services you’re offering. Morgan Weber, owner of Lucky Pups Adventure, joins the show to talk about how living a fulfilling life in the present is crucial rather than waiting for some future event to happen. She explains how taking the time to appreciate the little things in life and finding joy in even the most mundane tasks is essential. She discusses how to ensure customer satisfaction by finding delight in the services you offer. Then stresses the importance of treating every client with the utmost care and attention to detail, which can lead to word-of-mouth referrals and long-term client relationships. She also gives advice on how to grieve the loss of a client’s pet and how to work closely with a significant other in your business.

336: Effective Use of an Email List

336: Effective Use of an Email List

Collin

Once you have contact information from your lead magnet, what do you do with it? Use email to have a conversation with your customers. Email is a great marketing tool, but it can help your business in other ways, too. More than just a marketing ploy, email is a great way to build trust with your clients. We break down what kind of content to include, how to shape an email marketing campaign, and how often to use your list.

317: Celebrating Your Wins with Janie Budnick

317: Celebrating Your Wins with Janie Budnick

Collin

What does it mean to fail forward? Lessons can be learned from our own mistakes, as well as through reading and engaging with others and new ideas. Janie Budnick, owner of 4 Legged Kids, shares how she has continued to learn and grow over the past 25 years in business. Janie’s passion for well run (and fun) businesses is evident in how she describes the importance of good role titles. She encourages us to read more and dives into what it means for her and her team to stay on mission in everything they do.

300: Listener Questions

300: Listener Questions

Collin

We’ve hit 300 episodes! On this episode we talk about why we started the podcast and answer some listener questions! We discuss how to take days off, addressing clients that question your prices, how to meet your money goals, and what to do about a biting puppy. We’ve learned and grown so much for hosting the podcast, so we share our biggest lessons from the last 299 episodes!

290: Creating an Exceptional New Client Experience

290: Creating an Exceptional New Client Experience

Collin

Do new client’s enjoy the onboarding experience with you and your business? The benefit of focusing on the details is that existing clients also benefit from any improvements you make. As a business, we should make the experience of interacting with our company as magical as possible. Collin shares a recent experience of having routine lab work run, and how not to handle new clients. Plus, Natasha O’Banion answers, “How do I hold myself more accountable?”

287: Continuing to Adapt with Miguel Rodriguez

287: Continuing to Adapt with Miguel Rodriguez

Collin

How do we continue to pivot, adapt, and overcome challenges in business? Miguel Rodriguez, owner of City Dog Pack, joins us to share how he continues to apply lessons from Covid to the way her operate his business. From slimming down the number of staff he oversees, to tackling dog training and coaching via Zoom, Miguel has learned to let things go that don't help him on his mission. He also shares how he uses social media as his only marketing tool, and why we should be reading more!

272: Growing and Scaling Your Pet Business

272: Growing and Scaling Your Pet Business

Collin

We all think we want to grow and grow our businesses. Just growing without a plan means we’re spending a lot of money and having a lot more headaches than we should be having. If you feel like you’re wasting time on tasks in your business and looking for a better way, you’re ready to scale. When we scale our businesses and processes, it means we can grow with less headache. We break down several examples of scaling in pet care and walk through four steps to use on everything you’d like to scale.

239: Looking Forward to 2022

239: Looking Forward to 2022

Collin

With 2021 almost behind us, it’s time to look ahead into 2022. What do you want to accomplish? What do you want your business to look like? In this episode, we discuss what next year looks like for pet care. We encourage you to take your answers from your annual business review and look ahead to making 2022 your best year. More than simply setting goals and objectives, it's about looking for areas to invest in your business, like marketing and finances, or conferences and education. The most important place to invest? Yourself! Then, Natasha answers, "What's your favorite technology in your business?"

225: The Holiday Season

225: The Holiday Season

Collin

The Holiday Season is upon us! But don't worry, it's NOT too late to get prepared and make sure you set your mental and emotional health as a priority. The holidays are busy, but they don't have to be crushing. Setting up your schedule right now, and communicating your availability are just the first steps to start taking more control for a more enjoyable season. From saying, "NO" to why you may consider taking deposits this year, boundaries are more important than ever. Natasha O'Banion answers the question, "What books are you reading right now?"

190: Un-Marketing Your Business

190: Un-Marketing Your Business

Collin

Where should we invest our time as business owners? Traditional thinking would say to make sure to carve out plenty of time for marketing your services. What if we focused on other things and put relationships first? What would that look like in our business? We break down what the idea of Un-Marketing is and ways to start changing our mindsets towards placing more importance on relationships than ads. From the technology we use, to how we post on social media, there are ways to respect our clients and build their trust without ever running a single ad. Natasha O’Banion answers, “How do I handle a negative review?”

179: Avoiding the Pitfalls in Pet Care

179: Avoiding the Pitfalls in Pet Care

Collin

Being a service based industry, we should provide both excellent pet care and excellent customer service. However, as we strive to meet those demands on us and our business, there may be some pitfalls along the way. We cover the common ones we see in pet care, and those we have fallen into. We share how to avoid them and get out of them, if you find yourself already in one. Natasha O’Banion answers, “What’s one policy you wish you would have started sooner?”

164: Burnout Recovery with Kristin Morrison

164: Burnout Recovery with Kristin Morrison

Collin

Burnout and compassion fatigue are such a huge topic in the pet care industry, because we all struggle with it. Kristin Morrison joins the show to share her own struggles with burnout and what a road to recovery looks like. We discuss why it’s important to redefine what success looks like for you and why understanding our time commitments helps us set aside time for ourselves. We also discuss why it’s so hard to ‘rest’ as a business owner, and what it takes to replace negative mindsets with positive ones.

158: Pet Sitters Week 2021

158: Pet Sitters Week 2021

Collin

Happy Professional Pet Sitters Week AND International Women's Day! We discuss the tremendous impact women have made, and continue to make, on the pet care industry. We also talk about how the industry has changed and the state of pet care. We highlight what being a professional pet care provider means and how to have a more balanced business. YOU are what this week is all about. Thank you for inspiring us and for making the industry better. Natasha O’Banion answers, “What should more people be doing in their business?”

154: Contracts

154: Contracts

Collin

Contracts are essential to setting boundaries and giving your clients peace of mind. We break down why you need a contract, where to get one, and then do a deep dive into the different elements of the contract we’re currently using. Remember, you should develop a contract to meet the specific needs of how you’ve structured your business. Then, Natasha O’Banion answers, “What’s an easy win for automating my business?”

132: Finicky Cat Care with Beth Pasek

132: Finicky Cat Care with Beth Pasek

Collin

Beth Pasek is passionate about cats. So passionate that she runs her entire business taking care of them. Beth shares why being certified fear free is so important, why there are so few cat behavioral specialists, and how pet sitters can up our game in cat care. She also discusses the biggest misconception around cats and what we can do about it.

103- Pet Sitter Self Care with Nicole Ryan

103- Pet Sitter Self Care with Nicole Ryan

Collin

Self-care is a big topic and one that Nicole Ryan joins us to break down. She shares the lessons she’s learned from running her business, the importance of setting boundaries, and understanding your mindset. Nicole also discusses when to walk away and the power of routines in our daily lives.

101 - Elise Proctor with Canine Company

101 - Elise Proctor with Canine Company

Collin

On episode 101, Elise Proctor, owner of Canine Company, shares how her experiences with her own reactive dogs shaped her pet care business. Elise started her own training groups to be more inclusive and welcoming to owners of reactive dogs, and works hard to meet and set proper expectations with her clients. She also wrote a book about her best stories of being a dog walker to help shine the light on the life a pet sitter.