Jan 1 557: Scaling with Heart with Amy Addington

Ever feel like the stress of competition overshadows the joy of your work? Amy Addington, President and Co-Founder of Woofie’s, shares her 20-year journey from a $10 dog walk to leading a thriving pet care franchise. Amy dives into the power of relationships in business, how to build trust with clients, and the importance of staying flexible in a changing industry. She also unpacks the challenges and rewards of franchising, the role of branding in maintaining consistency, and why networking—even with competitors—is essential. Full of insights and actionable tips, this episode will inspire you to lead with heart and build a pet care business that thrives on trust and connection.

Oct 9

Oct 9 533: Strategic Communication for Pet Sitters: Navigating Crises and Building Trust with Keema Echols and Lauren Cain

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Ever wondered how your business would handle a crisis or negative review? In this episode, we dive into the world of strategic communication with experts Keema Echols and Lauren Cain of Ethel Clark Services. Together, we explore how we can navigate crises, build strong client relationships, and maintain brand consistency. Keema and Lauren share actionable tips on using AI tools for effective messaging and managing negative publicity with professionalism and grace. If you're looking to strengthen your communication strategy and protect your business reputation, this episode is a must-listen!