All tagged building

436: Striking the Right Marketing Balance

436: Striking the Right Marketing Balance

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Have you looked at your marketing lately? Do you have a clear, consistent strategy? On this podcast episode, we discuss the two types of marketing growth strategies and when it’s best to use them. As you move potential clients through your marketing funnel, you deploy both sales activation and brand building techniques. It’s important to find the right balance, otherwise you’ll either have a lot of one-off clients, or never truly convert a potential client. We walk through ways of implementing them in your business and how to measure their success.

381: Finding Worth in Your Work with Madeline Best

381: Finding Worth in Your Work with Madeline Best

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What does it mean to serve others well? Pet care is a service industry at its core, meaning we need to be hyper focused on the needs of our clients. Madeline Best, co-owner of Happy Bark and Tails and Royal Dog of Honor, shares how she is balancing serving others, while running a business that meets her lifestyle. By leaning into wedding services, she’s found flexibility while also giving her clients a high-end service. She shares how she’s changed her staffing to hiring full-time only, and how we can continue to refine the services we offer, without losing touch with ourselves.

291: Staying Ambitious with Zach Shearer

291: Staying Ambitious with Zach Shearer

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What does it take to stay ambitious in business? Zach Shearer, owner of Zach's Pet Services, rejoins the show to share how much has changed since we last had him on. Zach talks about tackling large projects in the face of uncertainty and why surrounding yourself with experts is critical to your success. From his expanding kennel services to now grooming, Zach gives us some insight into the challenges they're facing and what he's doing to overcome them.

278: 5 Ways to Strengthen Your Brand

278: 5 Ways to Strengthen Your Brand

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Do you have a strong brand for your pet business? Why should we be concerned about it? Our brand is being built as we operate our business so the process of strengthening our brand is purposefully steering it to better position our business in the market. We share 5 ways to start building a stronger brand today. Plus, Natasha O’Banion with Automated CEO answers, “Should I take business and marketing classes?”

197: Leadership of Self with Gila Kurtz

197: Leadership of Self with Gila Kurtz

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When most of us think about leadership, we tend to think of what it means to bring others together and work toward a common goal. However, leadership actually starts with leading ourselves. Self leadership is based on habit formation, discipline, and follow through. When we are self-aware enough to ask, ‘Who am I right now and who do I need to become?’, we start the process of growing and expanding ourselves. Gila Kurtz, dog trainer and owner of Dog Is Good, shares why self leadership is so important in pet care and what it means to overcome the limiting beliefs that hold us back. Gila shares why setting goals for ourselves can be so hard and recognize the need for growth. We also discuss how being better at self leadership makes us better at leading others.

182: Client Experience with Madeline Burgos

182: Client Experience with Madeline Burgos

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In 2015, Madeline and her husband, Gabriel, couldn't find a trustworthy dog walker for their beloved dog Lola. Seeing an opening, they ditched their backgrounds in computer science and business management to start Happy Bark and Tails. Passionate about customer service, Madeline shares what it means to be trustworthy and how they have adapted to changing needs in services. She discusses her methodology behind communicating their mission with their website and how they make sure they're the right fit for clients. Madeline and Gabriel also use their social media following for more than just promoting their business, and she tells us the impact it can have.