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What can Game Theory tell us about running our business? We dive into game theory's relevance for pet care businesses, focusing on strategic decision-making. Using the Prisoner's Dilemma, we discuss the importance of trust and long-term relationships in a competitive landscape. We also offer strategies for pricing, quality of service, and client retention, emphasizing the goal of being the chosen service for repeat customers. We advocate for building a business that clients trust and return to, encapsulating the game theory principle: "The winner is the one who gets asked to play again." This episode will provide you with invaluable insights for fostering a sustainable and thriving business.
Have you thought about joining a chamber of commerce or other local business support group? We had been throwing the idea around for a while and very recently decided to do it! Today, we break down what a chamber of commerce is, some of their benefits, and how we plan on getting the most of out it!
How are you using physical marketing? We dive into the importance of using more than a digital approach. We explore different marketing options and how to make the most out of each. It starts with knowing your target client, so you can craft relevant materials and speak to their needs. We also share our recent experiences, and some lessons we’ve learned. All of this is for naught unless you’re being strategic and tracking results to grow smarter.
How do you build relationships with other businesses in your community? As a service industry, we rely heavily on social media and partnerships with other businesses to stay top of mind with potential clients. Today, we break down how we’ve been approaching other businesses in our service area to start fostering long lasting relationships. We also give some easy ways to start a conversation, so you don’t feel awkward about asking for their help.
Ever wonder where to look for new clients? How do you go about advertising to them? This week on the podcast we share our experiences getting new clients and give ideas that may work for you too!
