All tagged business growth
Over the past 13 years, we’ve built, paused, and rebuilt our pet sitting business across multiple cities and life stages. In this episode, we share the lessons that have shaped how we operate today—from getting licensed and insured, to listening closely to clients, and setting clear policies. We talk about the hard decisions that came with growth, like raising prices and ending services that no longer fit. We also reflect on the emotional journey of staying connected to our work while learning to lead with boundaries. It’s a candid look at the evolution of a pet care business and the people behind it.
Have you ever clung to a system simply because you built it? In this episode, we explore the IKEA effect—how emotional investment in our creations can unintentionally sabotage our pet care businesses. We unpack how pride and ownership can be both motivating and limiting, and how to know when it’s time to evolve. With practical examples from scheduling tools to onboarding procedures, we offer tools to recognize when you’re stuck. This is your invitation to build a better, more sustainable business—one that serves your clients, your team, and your future self.
What does it take to start over and succeed in pet care—twice? After moving from Los Angeles to Canada, Maricella Sauceda launched Love 4 Dogs Pet Services from scratch, building it into a thriving solo operation. When betrayal and burnout led her to scale back and start fresh in a new town, she leaned on resilience, community, and clarity to move forward. From seasonal adventure hikes to enrichment walks for senior dogs, she shares how custom services and strong boundaries have helped her stay passionate and present. Her evolving journey—including a surprising recovery from a cat allergy—highlights the power of trusting your instincts and staying true to your purpose.
How is your year going—really? In this episode, we share why doing a mid-year review is essential for personal and business clarity. We explore common reasons pet business owners avoid this process, from fear and overwhelm to unclear goals, and offer a practical roadmap to reflect, adjust, and move forward with purpose. We also dive into what to track, how to celebrate your progress, and how to simplify or pivot your goals. Mid-year is not just about performance—it’s about direction, clarity, and peace of mind.
What does local collaboration mean in 2025 and beyond? Why should pet sitters care about it? Kristin Holzapfel, founder of Midwest Pet Sitter Affiliates, joins us to share her journey of building a thriving community of pet sitters across the Midwest. She talks about the importance of educating both pet sitters and clients, how to move beyond third-party platforms, and why fostering an open-minded, collaborative culture matters for the future of the pet care industry. We cover how local organizations can raise industry standards, support professional growth, and create lasting connections that benefit sitters, clients, and communities alike.
How can a centuries-old art supply company teach us about running a pet care business? This episode draws lessons from La Maison du Pastel in Paris, a 300-year-old handcrafted pastel maker, to explore what it means to build a business rooted in quality and culture. It highlights the importance of prioritizing craft over scale, using thoughtful service offerings to meet specific client needs, and collaborating with clients to create personalized care. The conversation also emphasizes the power of storytelling in marketing and preserving company culture through growth and change. You’ll walk away inspired to build a business that’s small, intentional, and deeply connected to its clients.
Have you ever found yourself endlessly planning but never actually launching? This episode explores the common trap of over-planning and perfectionism that keeps business owners stuck. Drawing lessons from Thomas Edison’s relentless experimentation, it contrasts “dwelling” with “doing” and emphasizes the power of messy, iterative action. It unpacks how fear of failure and the sunk cost fallacy often prevent entrepreneurs from testing ideas, and why feedback—not perfection—should guide the next move. With practical tools and real-world examples, the episode encourages you to take action and grow through experience.
How do you market something that has to be experienced to be believed? In this episode, we dig into the challenge of selling emotional value—like peace of mind, trust, and joy—when your service can’t be fully understood until after it’s delivered. We explore why emotional storytelling matters more than bullet points and how to connect with both logical and emotional buyers. From showcasing transformations to using guided testimonials, we share practical strategies for building trust and standing out. Whether you’re just starting out or looking to elevate your brand, this episode will help you sell the experience, not just the service.
How confident are you when sharing your rates? In this episode, we explore the mindset of being price proud—what it means to stand behind your pricing without apology. We discuss how pricing is a reflection of your values, structure, and the quality of your service. From overcoming imposter syndrome to handling client pushback, we share practical tips to strengthen confidence and communication. Whether you’re a solo sitter or leading a team, this episode will inspire you to sell with pride, not guilt.
What happens when you treat pet sitting not just as a job, but as a serious and deeply rewarding responsibility?Leanne Burger, owner of Going Away Pet and House Sitting in South Africa, shares her journey from raising lion cubs to building a thriving team of pet sitters and groomers. Leanne shares how her passion for animals, commitment to trust, and attention to detail helped her business flourish across multiple cities. She explores the deep responsibility that comes with caring for both pets and homes and the balance needed to maintain quality as you grow. It’s an inspiring look at how love, professionalism, and hard work can create a business that changes lives — both for people and their pets.
Have you ever wondered why something worked so well in your business, but struggled to replicate it? In this episode, we discuss the critical importance of building repeatable success by tracking your actions and outcomes. We share how documenting your systems, analyzing client feedback, and maintaining consistency lead to sustainable growth. We explore the connection between daily habits, professional development, and long-term business stability. By making intentional, data-driven decisions, pet sitters can create a reliable, thriving business and personal life.
What does it take to create a pet care business that truly stands out? Janet Buchwald, owner of Kisses Happen, shares her journey from a corporate career to running a thriving pet sitting company. She discusses the deep emotional connections between pet sitters, clients, and their pets, and how understanding both animal and human behavior has helped her business grow. Janet emphasizes the importance of clear communication, maintaining professional boundaries, and marketing with authenticity. She also provides valuable insights into branding, SEO, and client retention strategies. This episode is a must-listen for any pet sitter looking to build a business with passion and purpose.
Are you building the business you actually want—or just the one you think you should have? In this episode, we get honest about the constant pressure to scale, grow, and do more in the pet care industry. We share how chasing someone else’s definition of success can lead to burnout, resentment, and misalignment with your personal goals. Instead, we encourage you to use data, not emotion, when making decisions and to define what sustainable success means for you. This conversation is a must-listen for anyone looking to grow intentionally and build a business that supports their life—not the other way around.
How do you build trust with clients while offering specialized pet care services? Niki Lepine and Steph Law of Dog Jogs share how they carved out a niche in pet care by focusing on reactive dogs, shift workers, and personalized dog jogging services. They discuss how they built a loyal client base by addressing unique pet care needs, the importance of clear communication, and why community engagement matters. From offering pet first aid courses to hosting monthly dog walk meetups, Niki and Steph break down the strategies that have helped them stand out in a crowded market. If you’re looking for ways to specialize your services and build stronger client relationships, this episode is packed with inspiration!
How do you build a pet sitting business that becomes a household name? Justina Allen-Yancey, owner of Justina’s Pet Sitting, shares how she turned her business into an award-winning, community-trusted brand. She dives into the power of team management, setting clear client expectations, and why networking is key to sustainable growth. Justina also discusses how proactive planning, volunteer work, and local recognition have helped her business stand out in a competitive market. Whether you’re looking to refine your policies, grow your team, or strengthen your community presence, this episode is full of valuable insights to help you build a thriving pet care business.
Have you ever felt like no matter how hard you try, your business just isn’t moving forward? We breakdown the setbacks that can derail even the most passionate pet business owners—from hiring struggles and burnout to personal life chaos and economic uncertainty. We share about our tough 2024, missing goals despite best efforts, and how we reframed the season as one of survival and growth. We emphasize the importance of redefining success, reconnecting with your “why,” and setting micro-goals to regain confidence. It’s a powerful reminder that progress isn’t always linear—and you’re not alone.
How do you build a pet care business that stands the test of time while staying rooted in your core values? Amy Munns, owner of Leash 4 Lease, shares how she has successfully grown her company over 24 years by focusing on honesty, reliability, and professionalism. Through the challenges of balancing a team, client relationships, and evolving industry standards, Amy stayed true to her mission: providing high-quality pet care with a personal touch. She leveraged her values to guide decisions during difficult times, like the COVID-19 pandemic, and even turned those moments into opportunities to serve her community through initiatives like a pet food drive. By embracing open-mindedness, trusting her instincts, and empowering her team to shine, Amy has built a business defined by passion and purpose. Her story reminds us that staying authentic, even in the face of challenges, is the key to building a business you truly love.
How does consistency impact the long-term success of your pet care business? We explore why steady, reliable actions build stronger client trust and sustainable growth compared to short bursts of intense effort. Common pitfalls such as burnout and inconsistency are discussed, along with practical strategies to avoid them, including clear SOPs and effective habit stacking. From maintaining internal motivation to knowing when to delegate, we cover the essential components to ensure your consistency remains manageable and impactful. Plus, we share personal insights on how focusing on daily, repeatable tasks has significantly improved our business.
How do you build a thriving business while staying true to its legacy? Lauren Dunkle, owner of The Pet Lady, shares how she transformed her aunt’s long-standing pet care business into her own while honoring its foundation. She opens up about the struggles of hiring and staff turnover, the transition from independent contractors to employees, and the power of clearly defined roles and SOPs. Lauren also discusses the emotional challenges of business ownership, from self-doubt to burnout, and how she reignited her passion by embracing new learning opportunities. Her story is a powerful example of how growth, structure, and personal fulfillment can coexist in a pet care business.
What does the future of pet sitting and dog walking look like in a rapidly evolving industry? Collin sits down with four industry leaders—Morgan Weber, Doug Keeling, Michelle Kline, and Daniel Reitman—to talk about the changing landscape of pet care. They explore the challenges of economic uncertainty, competition with tech-driven platforms, and the impact of private equity entering the industry. The conversation highlights the importance of balancing automation with personal relationships, professionalizing businesses, and maintaining strong core values. Ultimately, they all agree that the next 30 years of the industry will be shaped by how pet sitters and dog walkers step up today.
