Jun 30

Jun 30 191: Design and Branding in Pet Care with Kaila Piepkow

Is your business communicating the right messaging? How does a well branded business benefit you? Design and branding are all about communicating the personality of your business. Kaila Piepkow, owner of Dox Design, gives us a crash course in design and branding. She shares how we need to get out of our own way and connect better with our ideal clients. She shares why, as pet professionals, design and design language are so important. We dive into the role of color theory in eliciting the right emotions, and how our businesses are judged by the brand. Kaila discusses the importance of editing, and how white space helps enhance the vibe and other elements in our business.

Jan 25

Jan 25 146: Becoming More Than Our Logo

Collin

Understanding your “brand” and what it means for you and your business takes time. We share our experience rebranding our pet sitting business and our struggles working on a logo. We also talk about how we developed a deeper understanding of what we wanted our business to mean to not just our clients, but to ourselves as well. On the ‘Ask a Pet Biz Coach’ segment, Natasha answers, “How should I set my priorities?”

Jan 13

Jan 13 143: Website Design with Mikaela Vargas

Collin

Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better.

May 1

May 1 051- Rebranding with Amber

Collin

What is rebranding and when should you consider doing it? On this episode, Amber from Atta Boy! Animal Care joins us to share her experience and reasoning for rebranding. She clues us into what we need to consider, and some simple steps we can follow to make the processes a lot smoother.

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