All tagged communicate
How do you handle stressful situations? From acute to chronic, we encounter all sorts of situations in running our business. As a business owner, we’re obligated to not just take care of stressful situations and emergencies, but also communicate and help others through it as well. We break down how to cope with stress in the moment. We give several strategies for effective communication and also how to plan for after the emergency is taken care of.
Does it matter what you call your services? The language we use in our businesses is a very powerful tool in both attracting the right clients and repelling the wrong ones. As a business owner, we need to use clear language in everything we do, including what we name our services. We break down some areas of possible confusion, and then suggest ways to overcome those to connect with your clients.
What does it mean to live a well edited life? Why is it so important in your business? Editing comes in three main categories; time, ideas, and projects. As business owners, we’re constantly creating and adding things to our plate. We discuss how to step back and begin making edits to the things we make, the ideas we have, and our calendars, so we have more of what we actually want. Natasha O’Banion answers the question, “How do I be more productive?”
Tami Guy, owner of Creatures Pet Care in Kalamazoo, uses her background in zookeeping, and educating, to teach her clients all things pet care. Tami shares how she continues to learn from her staff when it comes to running her business. From equipping them with knowledge to providing membership opportunities, she dives into what it means to help pet parents live their best life with their pets.
Sometimes, words are hard. They hold immense power and can make or break relationships. We discuss how to harness those positive words and phrases to propel your pet business into clearly communicating what you want. We also talk about the role of words in how we perceive ourselves and overcome hard times. Then, pet business coach Natasha O’Banion talks about the fear of staff stealing clients.
Is your business communicating the right messaging? How does a well branded business benefit you? Design and branding are all about communicating the personality of your business. Kaila Piepkow, owner of Dox Design, gives us a crash course in design and branding. She shares how we need to get out of our own way and connect better with our ideal clients. She shares why, as pet professionals, design and design language are so important. We dive into the role of color theory in eliciting the right emotions, and how our businesses are judged by the brand. Kaila discusses the importance of editing, and how white space helps enhance the vibe and other elements in our business.
On this Kitchen Confession, Collin and Meghan discuss some of their thoughts on what it’s going to look like reopening, questions they’ll be asking clients, and what procedures will stick around even once everything is fully opened again.
