All tagged community engagement

571: Expanding Horizons with Josie Noriega

571: Expanding Horizons with Josie Noriega

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Have you ever wondered what it takes to turn a thriving pet sitting business into a full-fledged dog daycare and boarding facility? Josie Noriega, owner of Super Paws Pet Care, shares her journey of navigating zoning regulations, building a superhero-themed dog resort, and balancing her original pet sitting business. From battling unexpected obstacles like dryer vent cleanouts to finding the right team members, Josie reveals the immense effort and creativity required to make her vision a reality. She highlights the power of networking and mentorship, crediting her business coach, real estate agent, and community for her success. Josie’s energy and passion for pets and her community shine through as she discusses creating services like “Bark After Dark” and low-cost events to serve both clients and their furry companions.

539: Becoming Neighborhood Famous with Fernando Vargas

539: Becoming Neighborhood Famous with Fernando Vargas

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Are you truly making the most of your local presence? In this episode, Fernando Vargas, owner of Florida Digital Center, shares how small businesses can achieve “neighborhood fame” by focusing on community engagement and strategic marketing. We explore the importance of optimizing your customer journey, setting up a Google Business Listing, and building strong local partnerships. Fernando emphasizes that branding and advertising require different approaches but work best together to create lasting impact. If you want to grow your local reputation and connect more effectively with your community, this episode is packed with practical tips.