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519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas

519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas

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How can pet businesses stand out in an increasingly competitive digital landscape? In this episode, Mikaela Vargas, owner of Pet Marketing Unleashed, dives into the world of SEO and how pet care professionals can use it to grow their businesses. She emphasizes the importance of writing organically and using firsthand experience to create content that resonates with both users and search engines. Mikaela also highlights the value of local SEO, internal linking, and building relationships with local businesses for backlinks and reviews. By focusing on user experience and staying consistent across platforms, pet businesses can elevate their online presence and build a stronger community.

438: Don’t Stop Believing…in Marketing

438: Don’t Stop Believing…in Marketing

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What should you do with your marketing during a busy period? While it may be tempting to take your foot off the gas, we think it’s the perfect time to keep going! Running your messaging year round will help develop brand awareness and even out the ups and downs that come with running a dog walking and pet sitting business. We break down the reason stopping marketing during busy periods can hurt your business, and the kinds of messaging to focus on to get the right clients once the slowdown comes.

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

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What makes a personal website? Dive deep with Mikaela Vargas, Founder of Pet Marketing Unleashed, as she unravels today's web dynamics on this podcast episode. Discover how AI is reshaping content creation, why SEO is becoming more human-centric, and the art of efficient website tinkering. Ever wondered how to keep your site fresh without a complete overhaul? Mikaela's got you covered. She shares everything from optimizing client onboarding to evading common web pitfalls.

382: Finding Your Approach to Social Media

382: Finding Your Approach to Social Media

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How are you using social media in your business? From just having a presence to being the main powerhouse of new clients, there are an infinite number of ways to approach social media. We break down our own usage and why it’s so important to find your purpose before you create your next post. It’s all about the content, but you won’t know what to post until you figure out why you’re posting.

372: Improving Your Local Digital Marketing

372: Improving Your Local Digital Marketing

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Are you using Digital Marketing to its fullest? In our busy lives as business owners, it can be hard to know where to invest our time, attention, and financial resources. Thankfully, there are a lot of free options! We break down the four we love and how to get the most out of them. We also discuss how to know which to start in and the importance of balance so you don’t feel like you have to do everything. 

336: Effective Use of an Email List

336: Effective Use of an Email List

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Once you have contact information from your lead magnet, what do you do with it? Use email to have a conversation with your customers. Email is a great marketing tool, but it can help your business in other ways, too. More than just a marketing ploy, email is a great way to build trust with your clients. We break down what kind of content to include, how to shape an email marketing campaign, and how often to use your list.

276: Common Social Media Mistakes

276: Common Social Media Mistakes

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Chances are, you’re probably using social media for your business. How is it working for you? Social media can be overwhelming and feel like it’s actually not getting you any business. While social media has many upsides, we discuss some of the pitfalls and how to avoid them. We also break down six common mistakes to avoid when using social media for your business. Then, Natasha O’Banion, Automated CEO, answers, “How do I make the most out of in-person marketing events?”

252: Being in the Moment with Gricel Arroyo

252: Being in the Moment with Gricel Arroyo

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After only providing nail trims to meet the needs of her community, Gricel Arroyo has experienced rapid growth and is about to make the leap to full-time. As such, she’s caught between knowing she wants to grow and expand, but also trying to run the business she has. Gricel balances the growth and social media by keeping it in perspective and working towards her goals. She shares with us what her growth has been like, and how she stays transparent with her clients about her business.

211: The Power of Blogging with Ali Smith

211: The Power of Blogging with Ali Smith

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How do you connect with your ideal clients? One of the best ways is blogging. Ali Smith, owner of Rebarkable, shares her story of blogging as a way to turn her business into a high value machine. She gives tips on what makes a good blog, getting over the fear of imperfection, and how to repurpose your blog. Ali discusses how to reach quality clients and having peace of mind in business.

188: How to Make Social Media Work for You

188: How to Make Social Media Work for You

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How are you using social media? Meghan breaks down some of the key aspects for making sure your social media is working for you. From having realistic expectations, to setting manageable content strategy, using social media for your business does not have to be overwhelming. As with everything, there is a balance to be had, and understanding why you’re using social media is the first step. It’s not all about the follower count, it’s about having engaged loyal clients and followers. We also share how to balance content across the major platforms, and how to leverage local Facebook groups to your advantage. Natasha O’Banion answers the question on how to less awkward at the meet and greet.

184: What Makes a Good Website, with Erika Godwin

184: What Makes a Good Website, with Erika Godwin

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Is your website working for you? When did you last update it? Erika Godwin, owner of Barketing Solutions, shares what it means to have a modern website and why it’s critical to running a business. From mobile friendly, to the latest PHP, Erika breaks down the elements a website needs in order to be optimized for SEO. From building trust, to communicating your culture, there is so much that a website can provide you, beyond just giving clients the ability to book.

102- Staying Content

102- Staying Content

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This episode is about being content and knowing why we do what we do. In business, we can get pushed by outside influences to do things we may not want to. Staying grounded and aligned with our business mission and purpose takes practice, but will help us feel content in our business and personal life. Natasha answers, “How do I refresh my business?”

086- Social Media in Pet Care with Dan and Mauro

086- Social Media in Pet Care with Dan and Mauro

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On today's episode Dan, owner of Dan's Dog Walking and Pet sitting, and Mauro, their Media Director, join us to talk all about social media in the pet care industry. Dan and Mauro discuss their social media strategy and simple tools and equipment we can use to produce high quality content. They also talk candidly about both the best practices and the ones to avoid when engaging on social media.

042- Content Creation with Dan Reitman

042- Content Creation with Dan Reitman

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Dan Reitman, owner of Dan’s Dog Walking and Pet Sitting, returns to the show to share some ideas for content creation and sharing posts as a pet business with the world on lock down. We also discuss the importance of strengthening community and staying on top of your mental, emotional, and physical health.