All tagged convert

360: When You Want to Remove a Service

How do you know it’s time to remove a service you currently offer? Sometimes you find yourself no longer in love with a particular service. It may be massively popular, or just a massive headache, but it’s time for a change. We walk through how, over the course of a year, we planned and removed a major service from our business. We give some of the lessons we learned and some points to help make it as easy as possible.

280: Changing a Client’s Perspective

Do you have potential clients contact you for services you don’t offer or advertise? How do you convert a potential client from one service to another? It’s all in how you communicate with them! First, you have to make sure you are both using the same terminology. We break out 5 steps in communicating that can help you when faced with converting a client to a service you actually offer. Plus, Natasha O’Banion answers, “When is the right time to market?”