We had a client abruptly stop using our services recently. It hurt. In the pet care industry, we invest so much of ourselves, which means we’re more vulnerable. However, when we step back and assess a critique, we begin to not take things personally. On this episode we discuss ways to overcome being hurt by business transactions and why bring thick skinned in your business is important. Then, Natasha O’Banion answers, “How do I build my brand?”