Jan 22 458: Price or Features: What's Your Selling Point?

What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we’re trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement each strategy in your business, and what to watch out for.

Jan 5

Jan 5 246: The Power of Canva with Jessica Bay

Collin

Have you ever used Canva for your business? It's a software and app that gets recommended as a great way to create social media posts, but what exactly is it and how do we get the most out of it? Jessica Bay from Templates for Pet Pros joins the show to share simple workflows to use in Canva and how to make sure you don't spend hours making your posts. She gives us some of the power features everyone should be using and how it's more than just social media posts. We also discuss many facets of Instagram and why having a strong social media presence builds authority with your clients.