All tagged google ads

528: Stop Watching the Weather: Embracing Action Over Perfection in Business

528: Stop Watching the Weather: Embracing Action Over Perfection in Business

Collin

Are you too busy watching the weather to make real progress in your business? In this episode, Collin explores how overthinking and waiting for perfect conditions can paralyze business owners, preventing us from taking action. He discusses the dangers of getting stuck in analysis, the fear of imperfection, and how to strike the right balance between planning and executing. Learn the importance of focusing on core goals and remaining adaptable to change. Join him as he shares insights on taking proactive steps to grow your business, no matter the circumstances.

455: Effective Use of Google Ads with Maris Sonnabend

455: Effective Use of Google Ads with Maris Sonnabend

Collin

How do you use Google ads effectively? Running an effective Google ad campaign takes more than just clicking a few buttons. It requires focus, trial and error, and a willingness to lean heavily into your brand. Maris Sonnabend, owner of House of Paws Pet Care, shares her experience of embracing a branding that isn’t for her but has enabled her to target a specific avatar. She walks through the importance of focusing on one guiding principle to keep everything you do focused and intentional. Maris also discusses her philosophy of testing to determine what will and will not work in her business.

448: When Word-of-Mouth Isn’t Enough: 20 Ideas to Market Your Business

448: When Word-of-Mouth Isn’t Enough: 20 Ideas to Market Your Business

Collin

How is word of mouth marketing working for you? If you’re like many people right now, you’re finding that word of mouth is not quite enough to keep your business growing or maintaining the level you need. Today, we break down 20 marketing ideas to try if you’ve never had to market before. If it’s all a little intimidating, we also discuss 5 things to focus on to get started.