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453: No Matter What it Takes with Athena Karvellas

453: No Matter What it Takes with Athena Karvellas

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Where does your value come from? Athena Karvellas, owner of Pet Sitting by Athena, shares her journey from veterinary technician to pet sitter and business owner. She reflects on the emotional transition from dealing with pet trauma in a clinical setting to forming close, nurturing relationships in pet sitting. Athena's story is one of finding her true calling and the fulfillment that comes from directly impacting the lives of pets and their families. Athena walks through how she connects clients to her passion through her onboarding process and the partnerships she builds.

287: Continuing to Adapt with Miguel Rodriguez

287: Continuing to Adapt with Miguel Rodriguez

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How do we continue to pivot, adapt, and overcome challenges in business? Miguel Rodriguez, owner of City Dog Pack, joins us to share how he continues to apply lessons from Covid to the way her operate his business. From slimming down the number of staff he oversees, to tackling dog training and coaching via Zoom, Miguel has learned to let things go that don't help him on his mission. He also shares how he uses social media as his only marketing tool, and why we should be reading more!

276: Common Social Media Mistakes

276: Common Social Media Mistakes

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Chances are, you’re probably using social media for your business. How is it working for you? Social media can be overwhelming and feel like it’s actually not getting you any business. While social media has many upsides, we discuss some of the pitfalls and how to avoid them. We also break down six common mistakes to avoid when using social media for your business. Then, Natasha O’Banion, Automated CEO, answers, “How do I make the most out of in-person marketing events?”

188: How to Make Social Media Work for You

188: How to Make Social Media Work for You

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How are you using social media? Meghan breaks down some of the key aspects for making sure your social media is working for you. From having realistic expectations, to setting manageable content strategy, using social media for your business does not have to be overwhelming. As with everything, there is a balance to be had, and understanding why you’re using social media is the first step. It’s not all about the follower count, it’s about having engaged loyal clients and followers. We also share how to balance content across the major platforms, and how to leverage local Facebook groups to your advantage. Natasha O’Banion answers the question on how to less awkward at the meet and greet.

145: Building Your Community with Lyndsay Shackelford

145: Building Your Community with Lyndsay Shackelford

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Growing community has become increasingly more important over the past year. While it may look different for each of us the principles of connecting with a broader group of people and cultivating relationships remain the same. Lyndsay Shackleford, owner of dogs of charm city, joins The show to talk about what it means to be a community focused business.

131: Privacy in Online Marketing

131: Privacy in Online Marketing

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Modern technology and social media have made marketing as easy as a click of a button, but that sometimes comes with a price. We discuss privacy in online marketing, what to consider before buying targeted ads, and what it means for small businesses in a hyper connected world. Natasha O’Banion answers, “How do I make the most out of first mover advantage in my area?”

109- Who is your ideal client?

109- Who is your ideal client?

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Who is your ‘ideal client?’ Have you ever tried to figure that out? It can really help your sanity and your business when you know exactly who you want your client to be. Today we discuss the ‘ideal client’, what that means, who that is, and the questions to ask when figuring it out.

086- Social Media in Pet Care with Dan and Mauro

086- Social Media in Pet Care with Dan and Mauro

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On today's episode Dan, owner of Dan's Dog Walking and Pet sitting, and Mauro, their Media Director, join us to talk all about social media in the pet care industry. Dan and Mauro discuss their social media strategy and simple tools and equipment we can use to produce high quality content. They also talk candidly about both the best practices and the ones to avoid when engaging on social media.

065- City Dog Pack with Miguel Rodriguez

065- City Dog Pack with Miguel Rodriguez

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Miguel Rodriguez, owner of City Dog Pack, comes on the show to give an indepth look at his dog walking business in New York, why he offered free services in the beginning, and some basic dog training skills all pet care providers should know.

050- Murphy & Me Pet Sitting

050- Murphy & Me Pet Sitting

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Korye Miller, from Murphy & Me Pet Sitting, tells us what it’s like running a pet sitting business for almost 16 years, how she keeps clients coming back, and how her views on policies have changed over time.

011- Advertising

011- Advertising

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Ever wonder where to look for new clients? How do you go about advertising to them? This week on the podcast we share our experiences getting new clients and give ideas that may work for you too!