Ever wondered how focusing on a niche can transform your pet care business? Michelle McLean, owner of Michelle’s Caring Cat Services, shares her journey of building a thriving, cat-exclusive pet care brand in Ottawa, Ontario. Michelle dives into her transition from marketing to cat sitting, her efforts to re-establish her business after a major move, and how specializing in feline care has set her apart in a competitive market. We discuss her strategies for connecting with clients on a personal level, building trust through certifications, and creating community around cats through events and education. Michelle also highlights the importance of going beyond traditional pet care to become a resource and advocate for cat owners. This conversation is an inspiring look at how passion, expertise, and connection can drive business success.