What’s holding you back from making the changes your business needs? Fear of the unknown can keep us stuck in outdated pricing, ineffective policies, and stale marketing strategies. In this episode we tackle the fears that prevent pet sitters from evolving, from raising rates to implementing new policies. We discuss how to test small changes, embrace iterative improvements, and reframe failure as a learning opportunity. If you’ve been hesitant to make a big decision in your business, this episode will help you push past the fear and take action.