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Is your business memorable? With a more crowded market than ever, we discuss strategies for making your business stand out and why it's crucial for success. We share the importance of defining the terms you use and the importance of offering unique services. Your clients are looking for feelings and emotions, so you should be connecting at that level with them, not in technical jargon. Learn how to differentiate your business and leave a positive, memorable impact on your clients.
How can you make your business more than pet care? Sarah Schloerb, owner of Sit Stay NJ, discusses the importance of professionalism and how she leverages her experience in the veterinary field to offer specialized services. She emphasizes the significance of building a robust network with local pet care professionals to enhance service offerings and prepare for possible industry legislative changes. Sarah's also shares her efforts in community education through pet first aid and CPR classes, and her role in founding a league of pet care professionals aimed at advocacy and education. Sarah's passion for providing tailored and compassionate care to pets shines in all she does, making it clear that her work is both a personal calling and a professional endeavor.
Jessica Stavros, owner of Salina Prosper Petsitting, shares her journey from starting in the pet sitting industry 19 years ago to adapting her business model to fit her life's various stages, especially motherhood. Emphasizing the art of setting boundaries and saying no without guilt, Jessica discusses the importance of managing a solo business in alignment with personal life demands.
What does it mean to do market research? As a pet business owner, it’s imperative that you have an understanding of what is driving your local economy and purchasing decisions of your ideal clients. Once we understand the ecosystem that our business exists in, we can make well informed and powerful decisions. We break down a simple (and free) process you can use to gain insights into your local community and better understand how to serve your clients.
What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we’re trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement each strategy in your business, and what to watch out for.
Ever wondered what it takes to be a pet detective and how you could add it as a service to your business? Annalisa Burns, The Pet Detective, sheds light on the unique skills and training required for pet search and rescue. She discusses the challenges and emotional aspects of tracking lost pets, emphasizing the critical role of understanding animal behavior. She shares about the growing demand for pet detective services across the U.S., and ways to add it as a service, or a grow a business around it.
How can a pet care company make a profound impact on a community? In today's episode, Lauri Partanio, owner of Professional Pets Florida, highlights two innovative initiatives. First, "Pizza for Pets", collaborates with local eateries to feature at-risk shelter animals on pizza boxes and takeout bags. This effort alone has saved 39 animals from euthanasia. Additionally, Lauri introduces her "Flight Nanny" services, ensuring pets are transported safely to their new homes. By tuning into the needs of clients and partnering with local businesses, Lauri redefines community engagement through pet care.
How much does it cost you to walk a dog or stay overnight in a client's home? While we typically consider expenses such as gas, insurance, and experience, what else should we include? Jill Jaffe, owner of "Fur Paws' Sake," joins the show to discuss why she's so passionate about offering "almost overnights" instead of actual overnights to her clients. Jill draws on the lessons she learned from her spirited little pup, Lily, emphasizing that running a business involves more than just financial costs.
Are you irreplaceable to your clients? Today, we dive into the concept of becoming "irreplaceable" and how to stand out so your clients stick with you. We stumbled upon a great quote by the legendary Coco Chanel, which we use to dissect what makes a brand or service not only unique but also indispensable. We break down our three elements of differentiation – Expectations, Experience, and Expertise – and provide some actionable steps on how to make your business truly unforgettable.
How do you keep clients coming back over and over? Candace D’Agnolo, from Pet Boss Nation, joins the show to discuss how to create raving fans of your business. Candace breaks down strategies for building long-lasting relationships with clients, and how to help them fall in love with your services. She also shows us ways to increase the perceived value of your business, while anticipating your client’s needs. Finally, Candace encourages us to implement follow-up services as a way to keep clients invested and engaged.
What does it mean to run a multi-dimensional business? Not only do you offer a range of services, but you also have a lot going on every day. Susan Morin, owner of Susan’s Pampered Pet Care, shares how she’s piloted a growing business. She discusses how she highlights the strengths of her business to attract her target clients and walks through the balance of running a business to meet her client’s needs, while also enjoying the day to day operations.
What does it mean to serve others well? Pet care is a service industry at its core, meaning we need to be hyper focused on the needs of our clients. Madeline Best, co-owner of Happy Bark and Tails and Royal Dog of Honor, shares how she is balancing serving others, while running a business that meets her lifestyle. By leaning into wedding services, she’s found flexibility while also giving her clients a high-end service. She shares how she’s changed her staffing to hiring full-time only, and how we can continue to refine the services we offer, without losing touch with ourselves.
What does resiliency look like in your business? Abagail Giordano, owner of Pack Pals NY, discusses how she is building her business through policies, procedures, and retaining the right staff and clients. She explains how it's important to create a sustainable and happy environment. Abagail also suggests to make decisions backwards and start with what’s best for you first. As she prepares for the birth of her child, she shares why making changes to your business is scary, but also necessary, to keep it resilient and relevant for the future.
How do you get better over time? Taylor Leedahl, owner and founder of Tiny Horse, joins the show to describe how to approach process improvement and how we can develop a healthier relationship with our businesses. Taylor shares how she got started in the business and the challenges she has faced along the way. We cover the development of new products, the importance of understanding customer needs, and how to keep mission creep from taking over a business.
How do you market a new service? Whether you’ve created a brand new service, or reconfigured an existing one, getting it in front of your clients is the biggest hurdle. Sometimes, the same marketing tactics don’t work for a new service, so as business owners, we have to be aware of what our options are. We walk through why marketing a new service involves a mindset shift and why you should start marketing before you launch your service.
How do you know it’s time to remove a service you currently offer? Sometimes you find yourself no longer in love with a particular service. It may be massively popular, or just a massive headache, but it’s time for a change. We walk through how, over the course of a year, we planned and removed a major service from our business. We give some of the lessons we learned and some points to help make it as easy as possible.
What does it mean to market to affluent clients? Sales psychology is all about knowing and understanding the needs of your clients, and providing appropriate solutions to them. Natasha O’Banion, business coach with Automated CEO, shares how to target affluent clients by having a well planned buying journey and being authentic. Natasha gives tips on identifying your ideal client, what their mentality is, and what it means that affluent clients buy with facts.
How do you grow and keep clients as a solo business owner? Scott Black, owner of Personal Touch Pet Sitting, shares why pet care is so personal to him. Scott shares stories from the past 17 years to give insight into how to set boundaries, excel at customer service, and get clients that work for you. As a solo-preneur, Scott focuses on keeping his business streamlined and simple so he can provide top tier customer service. He also recognizes that how he operates his business isn’t for everyone, but by focusing on the basics of professionalism we can exceed our client’s expectations.
Have you thought about offering wedding pet attendant services? It's a growing niche in the pat care world as pet owners look for more ways to include their furry family members in the biggest day of their life. Regina Richardson, owner of Furry Ventures Pet Care, joins the show to share how she provides wedding services. Marketing these niche services is quite unique, so Regina gives some great advice on attending wedding shows and building relationships with venues. She also walks us through how to handle special requests and make the day as special as possible for everyone.
How are you handling inflation and high gas prices? Prices on everything continue to rise and businesses are feeling the pinch more and more. Unfortunately, most economists aren’t seeing any bright spots in the future. So how do we tackle these concerns and make sure our businesses continue to operate and provide us a living? We break down four things you should be considering in the days and months ahead to make sure you’re positioned to weather the storms.
