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494: Staying Top of Mind

494: Staying Top of Mind

Collin

Are you struggling to stay top of mind with your clients? We share our effective client engagement strategies, from personalized interactions to consistent communication. Discover the power of community outreach by building relationships with local businesses and participating in events. While in-person marketing is important, enhance your online presence through live social media sessions, email marketing, and SEO-friendly content. As always, it’s about exploring a variety of marketing strategies to ensure your business remains visible and relevant, even during slow periods.

452: Keeping the Momentum After a Difficult Year

452: Keeping the Momentum After a Difficult Year

Collin

What was your 2023 like? If you’re like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they’re not all solved yet, and how we’re growing from each of them.

434: Affordable vs Cheap Services in a Slowing Economy

434: Affordable vs Cheap Services in a Slowing Economy

Collin

How do spending habits change in a slowing economy? How should we respond? We break down possible options for making your business and services more valuable to your clients. It’s not about being cheap, it’s about finding an affordable way of serving our clients. There are pros and cons to consider when offering a more affordable option in your service line-up. Everything from a possible wider market appeal, to administrative overhead, you must have a clearer picture of whether introducing a more affordable service aligns with your business goals, the needs of your target market, and your operational capacities.

403: Business Exit Planning with Joshua Winterswyk

403: Business Exit Planning with Joshua Winterswyk

Collin

Do you have an exit plan from your business? While it may feel like you’ll be working for the rest of your life, you will stop working eventually. Having an exit plan means taking the time to step out of your business in some way. Joshua Winterswyk, Certified Financial Planner with RPA Wealth Management, shares the strategies for exiting your business well. Josh walks through the various options you have as the business owner. He also discusses why you should build a strong team to guide you through the process.

362: Marketing a New Service

362: Marketing a New Service

Collin

How do you market a new service? Whether you’ve created a brand new service, or reconfigured an existing one, getting it in front of your clients is the biggest hurdle. Sometimes, the same marketing tactics don’t work for a new service, so as business owners, we have to be aware of what our options are. We walk through why marketing a new service involves a mindset shift and why you should start marketing before you launch your service.