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485: Creating Client-Centered Services with Hannah Alsup

485: Creating Client-Centered Services with Hannah Alsup

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What does it mean to create a client-centered pet care service? Hannah Alsup, from Three Dog Pet, explores how to incorporate a wide range of services to meet the unique needs of each client. From pet sitting and personal assistance to dog training, Hannah explains how personalized communication and flexible services can empower clients to make informed decisions about their pets. She also touches on the importance of setting boundaries for both clients and staff, while offering tips on integrating mental stimulation and training into pet care routines.

483: Being More Than a Pet Sitter with Sarah Schloerb

483: Being More Than a Pet Sitter with Sarah Schloerb

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How can you make your business more than pet care? Sarah Schloerb, owner of Sit Stay NJ, discusses the importance of professionalism and how she leverages her experience in the veterinary field to offer specialized services. She emphasizes the significance of building a robust network with local pet care professionals to enhance service offerings and prepare for possible industry legislative changes. Sarah's also shares her efforts in community education through pet first aid and CPR classes, and her role in founding a league of pet care professionals aimed at advocacy and education. Sarah's passion for providing tailored and compassionate care to pets shines in all she does, making it clear that her work is both a personal calling and a professional endeavor.

439: Gaining Confidence by Doing Hard Work with Abby Strong

439: Gaining Confidence by Doing Hard Work with Abby Strong

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Can you transform a simple passion into a thriving business? Abby Strong, founder of Auntie Abby's Pet Sitting Service, shares her journey from a part-time pet sitter and full-time nanny to a thriving business owner. Abby shares the challenges and triumphs of transitioning from working solo to leading 21 pet sitters and dog walkers, emphasizing the importance of tackling hard tasks and taking pride in one's work. She discusses balancing the multifaceted role of a caretaker, the customization of pet care services, and the significance of building strong client relationships. It’s not just about growth, it’s about personal development and finding fulfillment and taking pride in our hard work.

362: Marketing a New Service

362: Marketing a New Service

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How do you market a new service? Whether you’ve created a brand new service, or reconfigured an existing one, getting it in front of your clients is the biggest hurdle. Sometimes, the same marketing tactics don’t work for a new service, so as business owners, we have to be aware of what our options are. We walk through why marketing a new service involves a mindset shift and why you should start marketing before you launch your service.

354: What’s in a Name?

354: What’s in a Name?

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Does it matter what you call your services? The language we use in our businesses is a very powerful tool in both attracting the right clients and repelling the wrong ones. As a business owner, we need to use clear language in everything we do, including what we name our services. We break down some areas of possible confusion, and then suggest ways to overcome those to connect with your clients.

349: Pride and Passion with Savanna Westwood

349: Pride and Passion with Savanna Westwood

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Your commitment is a promise to others to render service or provide them something. When the return value on your commitment starts to decrease, it’s time to rethink those decisions. As a business owner, it takes knowing your limits and having strength to say, ‘No’. Savanna Westwood, owner of The Savvy Sitter, shares how she thinks through what to commit to and how to know when you’re overcommitted. She also discusses what it means to have pride in your business and why it’s important to view yourself as a founder.

280: Changing a Client’s Perspective

280: Changing a Client’s Perspective

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Do you have potential clients contact you for services you don’t offer or advertise? How do you convert a potential client from one service to another? It’s all in how you communicate with them! First, you have to make sure you are both using the same terminology. We break out 5 steps in communicating that can help you when faced with converting a client to a service you actually offer. Plus, Natasha O’Banion answers, “When is the right time to market?”

207: Learning from Mistakes with Christina & Jen

207: Learning from Mistakes with Christina & Jen

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Twin sisters in pet care share how they learn and grow together to solve problems and meet their client's need. Jen Adamo, owner of Jen’s Happy Pets, and Christina Ranaldi, owner of Scruffy Puppy Pet Care, discuss their experiences hiring and managing staff, and what it's like learning from mistakes. They talk about giving grace, supporting your team, and understanding that issues will happen. We discuss the importance of learning from others and sibling rivalry.

199: Laying Strong Foundations with Heather Branch

199: Laying Strong Foundations with Heather Branch

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Why should we have a good support community and what does it mean to be an advocate for the pet care industry? Heather Branch, owner of Best Friends Forever Pet Services and a board member of NAPPS, shares about the tribe around her business and gives advice for building a strong foundation. Her tribe, which includes her staff, help make her better and continue to push for more education and excellence. She stresses the importance of learning about running a business and not just focusing on the pet care. Heather also encourages us to get involved in the pet care industry at the local and national level to start advocating for the industry and let our voices be heard.