How do you know if you’re meeting your business goals? What do you do when you’re facing a tough decision? A mission statement isn’t just something to attract clients, it’s mostly used as a guardrail during decision making and for making sure all of your staff are on the same page (if you have them). A mission statement helps give your work purpose and remind us that we are working towards something larger. It also gives us a standard to hold ourselves against and to continually strive towards.