Do clients really understand what it means to hire a professional pet sitter, or do they think you’re just another neighbor kid with a key? In this episode, we dive into the ongoing need to educate the public about the professionalism, training, and dedication that sets true pet sitters apart. We discuss how to use every interaction — from inquiry calls to social media posts — to highlight your certifications, insurance, and high standards of care. By clearly communicating your value, you not only set yourself apart, but also raise the bar for the entire industry. Whether you’re celebrating Professional Pet Sitters Week or just looking for ways to stand out, this episode gives you practical strategies to help your community understand and appreciate the work you do.