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What is Aggregation Theory and why is it important in pet care? With the recent purchase of Rover by Blackstone, many pet business owners are wondering what it means for them. Today, we break down how Aggregation Theory applies to dog walking and pet sitting, how other industries have navigated dominant players, and what independent businesses can do about it!
When making big decisions, it's important to gather new information and seek out novel experiences in order to fully understand the situation before moving forward. In this episode, Kelly Hayes-Raitt, known as the HouseSit Diva, shares her experience of using international travel house and pet sitting to find a new place to live. By experimenting across different cultures and lifestyles, Kelly emphasizes the importance of embracing each step as an opportunity to grow and learn. She also discusses how she transitioned from being a free house and pet sitter to offering a paid service in her new hometown, and how this change has affected client expectations. Whether you're planning a business shift or a major life change, new experiences can teach you a lot!
How are you using social media? Meghan breaks down some of the key aspects for making sure your social media is working for you. From having realistic expectations, to setting manageable content strategy, using social media for your business does not have to be overwhelming. As with everything, there is a balance to be had, and understanding why you’re using social media is the first step. It’s not all about the follower count, it’s about having engaged loyal clients and followers. We also share how to balance content across the major platforms, and how to leverage local Facebook groups to your advantage. Natasha O’Banion answers the question on how to less awkward at the meet and greet.
Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better.
Dennis Nelson got into pet care through purchasing two pet care companies in New York. It was a difficult transition and learning process for him, but one that has fueled a deep passion. Because of his experience in running his business, he wanted a better way for pet sitters to promote their businesses. So he started PawsInn. Join us today as Dennis shares his passion and vision for a great new platform.
Is international pet and house sitting right for you? The House Sit Diva joins us this week to discuss a topic that she literally wrote the book on!
Why start pet sitting? Is it even right for you? Having the right motives is key to a lasting business. We'll talk about why we started and what keeps us going. As well as pose some questions that hopefully get you thinking about your 'why'.
