Jan 22

Jan 22 458: Price or Features: What's Your Selling Point?

What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we’re trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement each strategy in your business, and what to watch out for.

Nov 23

Nov 23 337: Staying Unexpectedly Different with Brandi Hendrix

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What does it mean to be premium? How do you let that influence everything you do and provide to your clients? Brandi Hendrix, owner of Bayou City Pet Sitting, shares how she works hard to delight her clients in unexpected ways. From seeking out the latest information, to thinking through the problems her client’s face, Brandi wants the best for her clients. She shares how she implements GPS collars in her services and the impact that has on her business.

Sep 15

Sep 15 213: Health Insurance Basics with Scott Dowling

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Do you have health insurance? Some believe it’s not necessary or may be too expensive, but as entrepreneurs, there are many reasons why it's critical to have some level of coverage for you, and even your staff. Scott Dowling, insurance broker and host of Doxcost, breaks down the misconceptions around health insurance and how to find an affordable policy. Scott shares how health insurance has changed over the years and what our options are for health insurance as a sole-proprietor. We also discuss exactly what an HSA is and why it's one of the best ways to get coverage for less.

Oct 7

Oct 7 112- Business Recovery after Covid with Dominic Hodgson

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Fellow podcaster, pet business owner, and coach Dominic Hodgson comes on the show today to talk about digging out of covid. Dom breaks down the two sales machine engines we should all have running and what it means to be specialized.

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