Nov 6

Nov 6 436: Striking the Right Marketing Balance

Have you looked at your marketing lately? Do you have a clear, consistent strategy? On this podcast episode, we discuss the two types of marketing growth strategies and when it’s best to use them. As you move potential clients through your marketing funnel, you deploy both sales activation and brand building techniques. It’s important to find the right balance, otherwise you’ll either have a lot of one-off clients, or never truly convert a potential client. We walk through ways of implementing them in your business and how to measure their success.

Nov 30

Nov 30 339: Powerful Bookkeeping with Lindsey Roberts

Collin

Are your finances organized? As we come to the end of the year, we start having an eye on tax time. Bookkeeping is the process of organizing both your expenses and income in an logical manner. Lindsey Roberts, owner of Harquin Bookkeeping, joins the show to break down common misconceptions of bookkeeping and what we should actually be tracking as a small business. Lindsey also shares what the different requirements are for services vs products, since many of us added products to our business in the last year.

Sep 21

Sep 21 319: Sales Psychology of the Affluent Client

Collin

What does it mean to market to affluent clients? Sales psychology is all about knowing and understanding the needs of your clients, and providing appropriate solutions to them. Natasha O’Banion, business coach with Automated CEO, shares how to target affluent clients by having a well planned buying journey and being authentic. Natasha gives tips on identifying your ideal client, what their mentality is, and what it means that affluent clients buy with facts.

May 20

May 20 059- Scaling Your Business with Natasha O'Banion

Collin

Natasha O'Banion, owner of Walk with Renzo and Ruby and Start, Scale, Sail, shares what she's learned about growing her business, including having a strong foundation, goal setting, and the proper protocols to have in place.

Follow & Subscribe