All tagged share

512: The State of Job Sharing

Have you seen an increase in requests to job share? In this episode, we delve into the increasingly common practice of job sharing, where multiple caregivers collaborate on a pet's care. We discuss the reasons behind this trend, such as more pet sitters entering the market and clients seeking cost-effective solutions. We also highlight the challenges, including communication issues and varying standards of care, emphasizing the importance of clear documentation and agreements. Finally, we cover practical advice, stressing the need to know when to trust your gut and when to decline job sharing requests.

488: Networking with Purpose

Ever wondered how to effectively network and forge meaningful connections within the industry? We share the importance of setting clear goals and aligning expectations in your networking endeavors. We consider the four main reasons for connecting with industry peers. When connecting, it's crucial to freely share information while respecting boundaries, and also understand the nuances between formal and informal referral networks. Ultimately, we offer practical advice for cultivating meaningful connections and robust support networks to navigate the challenges of the industry.

432: Listener Mailbag!

We reached out on social media for your questions, and you responded! On this episode we cover everything asking about client cameras and our long term goals, to getting health insurance and our favorite cartoon pet. Thank you to all who sent in questions! 

304: 5 Advertising Methods That Won’t Break the Bank

How are you advertising your business? While you may be tempted to pay for advertising, you don’t have to! Advertising and marketing your business doesn’t have to cost a lot of money, or any! We break down our five favorite ways to advertise your business, without breaking the bank. In the end, it’s about being shareworthy and building relationships. Natasha O’Banion answers, “How do I make my business more attractive to potential clients?”

236: Power of Publicity with Rachel Spencer

What does publicity mean in 2021 and beyond? Why should I pay attention to it? Rachel Spencer has been working in media for over 20 years and currently runs, Publicity for Pet Businesses. She shares her experiences of what journalists are looking for in a story and how to overcome the fears of imposter syndrome so you can start sharing your stories. We cover the difference between marketing and publicity, and how you can raise your profile through engaging in the media and being seen as an expert.

126: Growing a Support Network

2020 and Covid have taught us the importance of having a close community and network of other pet care business owners. But what if you don’t already have one near you? How do you start one? Alicia Obando, owner of Pitter Patter Parenting, discusses how she started a pet sitter network and why it’s been so important to have this year.