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511: From Numbers to Strategy with Anne-Marie Kaden

511: From Numbers to Strategy with Anne-Marie Kaden

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How do you navigate the financial uncertainties of running a business? Anne-Marie Kaden, from Tiny Paws Bookkeeping highlights the importance of regularly monitoring financial health and utilizing key performance indicators (KPIs) to ensure your business adapts and thrives in changing markets. She emphasizes managing labor costs effectively, planning for cash flow variations, and leveraging historical data to make informed decisions. Through strategic financial management, business owners can better prepare for seasonal fluctuations and unexpected expenses, ensuring sustainability and growth. Anne-Marie's insights offer valuable strategies for maintaining financial stability and maximizing profitability in any economic environment.

407: Bookkeeping Mindset with Anne-Marie Kaden

407: Bookkeeping Mindset with Anne-Marie Kaden

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Are you a numbers person? Whether you’d describe yourself as one or not, you run a business, so understanding your numbers is critical! Some people think it’s too complicated, others may have an emotional block to diving into them, but the fact remains that you will struggle to make sound decisions without drilling into your books. Anne-Marie Kaden, owner of Tiny Paws Pet Sitting & Tiny Paws Book Keeping, joins the show to share her passion for bookkeeping. She walks us through how good record keeping and number crunching helped her own pet sitting business, and why even knowing a little can be game changing for you. Anne-Marie discusses the different accounting methods, how to choose the right one for you, and even some best practices for using accounting software.

270: Knowing Your Numbers

270: Knowing Your Numbers

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We frequently talk about “knowing your numbers”, but what does that mean? What numbers do you need to know so you can determine if your business is healthy and growing? We discuss the five key financial numbers to know, as well as other areas to dissect to make sure your business is staying on track. From sales to website hits, we take a broad approach to look for red flags so we can make the necessary changes. Then, Natasha O’Banion answers, “How do I know if my marketing messages are landing?”

250: Stop Overcomplicating Marketing with Jane Harrell

250: Stop Overcomplicating Marketing with Jane Harrell

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Do you ever feel guilty that you should be doing more in your marketing? 📢With as many hats as we wear as business owners, it's common to start feeling like you're not doing enough. In this episode, Jane Harrell, from Working with Dog and Cause Digital Marketing, shared ways we can market efficiently, use time effectively, and learn to forgive ourselves when we don't get everything done.