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513: Navigating Client Expectations with Heather Scott

Heather Scott, owner of Heather’s Pet Care, delves into the challenges of managing unrealistic client demands and the impact Covid lockdowns continues to have on their expectations. She shares her journey of phasing out overnight services due to financial and legal constraints, highlighting the importance of setting boundaries and clear communication. Heather also discusses her refined hiring process and the significance of realistic job previews for new staff. Finally, she emphasizes the value of community engagement and local networking in building a loyal client base and adapting to industry changes.