What challenges come with running a pet care business in a rural area? In this episode, Cathy Duvall, owner of Goin' to the Dogs Pet Sitting, shares her journey of relocating from metro Atlanta to the North Georgia mountains and the unique adaptations required for rural pet sitting. Cathy emphasizes the importance of setting boundaries for personal health and business sustainability, and how learning to say no transformed her approach. She discusses the stark differences between urban and rural pet sitting, including slower growth and varied client expectations. Cathy highlights the importance of professional credentials and how educating clients about being bonded and insured builds trust and peace of mind.