What does it take to run a successful dog waste removal business that goes beyond just scooping poop? In this episode, Erica Krupin, owner of Kroopin's Poopin Scoopin, shares the behind-the-scenes realities of managing her growing business. She emphasizes the importance of providing an exceptional customer experience, from building trust through reliability to creating peace of mind with professional services. Erica dives into the challenges of hiring and retaining great employees, explaining how paying well and setting clear expectations helps her maintain a high standard of service. She also talks about the complexities of pricing for quality and managing company vehicles, highlighting how investing in these areas ensures long-term success. With her down-to-earth approach, Erica offers valuable insights into what it truly takes to lead a thriving, people-centered business.