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513: Navigating Client Expectations with Heather Scott

513: Navigating Client Expectations with Heather Scott

Collin

Heather Scott, owner of Heather’s Pet Care, delves into the challenges of managing unrealistic client demands and the impact Covid lockdowns continues to have on their expectations. She shares her journey of phasing out overnight services due to financial and legal constraints, highlighting the importance of setting boundaries and clear communication. Heather also discusses her refined hiring process and the significance of realistic job previews for new staff. Finally, she emphasizes the value of community engagement and local networking in building a loyal client base and adapting to industry changes.

406: Making the Most of Media Exposure

406: Making the Most of Media Exposure

Collin

We were recently asked to be on a local TV program to talk about our business, so on this episode, we discuss how you can make the most of unexpected media exposure. We also share why you need to be intentional with your business interactions, connect others with your message, and understand that your business is highly visible in your community.

320: Considerations for Hosting an Event

320: Considerations for Hosting an Event

Collin

We recently put on a pet loss memorial service in one of our service areas and learned a lot! This was the first event we have ever hosted so we were a little nervous. We share how we planned the event and what the main goal of it was. We also talked through how we plan to improve it next time, and give some things to think about if you were planning an event of your own.