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Is your business memorable? With a more crowded market than ever, we discuss strategies for making your business stand out and why it's crucial for success. We share the importance of defining the terms you use and the importance of offering unique services. Your clients are looking for feelings and emotions, so you should be connecting at that level with them, not in technical jargon. Learn how to differentiate your business and leave a positive, memorable impact on your clients.
Can you meet the promises you make to your clients? Our goal should be to truly embody values like professionalism, dependability, and transparency. Whatever you promise your clients, these should not merely be marketing terms but actual practices, supported by robust systems. There can be significant repercussions if we fail to meet the standards we set for ourselves, and we should be prepared to defend our practices when clients hold us accountable. Ultimately, we should strive to align our practices with our core values and maintain consistency in all interactions to build and sustain trust with clients.
What is copy writing for your business and what makes it work to get clients? Copy writing is more than just ad copy, as it includes all of the written materials you create. Producing consistent copy that works isn’t easy, so in this episode, we discuss how to attract clients through your messages. From using familiar language, to being crystal clear, a little planning (and maybe some help!) will ensure you build trust and authority. Then, Natasha answers, “What is a good reset for my personal and business life?”
Do you see yourself as an investigator? What about an educator and writer? We think you should, and Arden Moore agrees. Arden has a lifetime of not only educating but also communicating difficult topics, and encourages us to take those seriously. She shares how to ask good questions, and how the right question can save you time. She also gives tips on writing and the importance of self-editing what we create.
We believe pet sitters and dog walkers have a wealth of knowledge to share and need to be heard! We break down 8 key elements to not just overcoming fears of public speaking, but making sure you rock the next opportunity you have. Natasha answers the question, “How do I go from a fixed to a growth mindset”
Sometimes, words are hard. They hold immense power and can make or break relationships. We discuss how to harness those positive words and phrases to propel your pet business into clearly communicating what you want. We also talk about the role of words in how we perceive ourselves and overcome hard times. Then, pet business coach Natasha O’Banion talks about the fear of staff stealing clients.
On this episode, we continue the conversation about lessons from the pandemic, new marketing ideas, and an intro to using a podcast for your business, which we think is a great idea!
