All tagged year
In this episode, we explore how to determine if your area is reaching market saturation and what it means for your business. We break down essential factors like competition with lower prices, difficulty acquiring clients, and tracking pet ownership trends. By analyzing these elements, you can decide whether to differentiate services or adjust marketing strategies to stay ahead. With actionable insights, this episode helps you navigate a potentially oversaturated pet care industry.
Have you ever wondered what it takes to build a pet sitting business in a foreign country? In this episode, Sophie Canil, owner of Pet Sitting by Sophie, shares her journey from Argentina to the Netherlands and how she turned her love for animals into a successful cat sitting business. She discusses the importance of setting boundaries and self-care, especially in such a solitary profession. Sophie also emphasizes the value of delegating tasks and finding a supportive community of fellow pet sitters. Tune in for practical advice on growing a pet care business abroad!
Are you leaving money on the table by not tracking your expenses effectively? In this episode, Lindsey Roberts of Harquin Bookkeeping shares expert advice on how proper bookkeeping can boost your profits and improve your decision-making. We explore key tax deductions that many small business owners overlook, the importance of consistent record-keeping, and how staying organized year-round can make tax season less stressful. Lindsey also offers tips on how to set up your business for success, whether you're hiring your kids or considering purchasing a company vehicle. Tune in to learn how better bookkeeping can elevate your pet care business.
Have you ever attended an economic outlook presentation? In this episode, we share insights from a recent local presentation that highlighted key economic trends affecting pet care businesses. We discuss how inflation is increasing price sensitivity among clients, making efficiency and added value services crucial. We also emphasize the importance of focusing on stable sectors like healthcare and education to maintain a consistent client base. Understanding and adapting to the local economy is essential for thriving, even in uncertain times.
How do you navigate the financial uncertainties of running a business? Anne-Marie Kaden, from Tiny Paws Bookkeeping highlights the importance of regularly monitoring financial health and utilizing key performance indicators (KPIs) to ensure your business adapts and thrives in changing markets. She emphasizes managing labor costs effectively, planning for cash flow variations, and leveraging historical data to make informed decisions. Through strategic financial management, business owners can better prepare for seasonal fluctuations and unexpected expenses, ensuring sustainability and growth. Anne-Marie's insights offer valuable strategies for maintaining financial stability and maximizing profitability in any economic environment.
How do you transition from a corporate job into full-time pet care? Lori Holt shares her journey from working in customer service to founding Stow Road Pet Sitters. She discusses the challenges of administrative tasks, the importance of empathy and trust in client relationships, and how her family plays a crucial role in her business. Lori also highlights the lessons learned from a dog bite incident that led to stricter client screening processes. Join us as we explore Lori's inspiring story of passion, growth, and dedication to exceptional pet care.
How is your business doing? So far, 2024 has been a challenging economic landscape, marked by a significant downturn in both new and returning clients. The pet sitting industry has experienced a saturation of the market post-COVID-19 and now economic pressures have led pet owners to tighten their budgets. We share strategies for adapting services and specializing to meet changing customer needs while maintaining a resilient and optimistic business approach. We cover everything from building in-person relationships with business owners, to also the challenges of niching in lean times and prioritizing mental health during slow periods.
Have you been to a conference? In a first for us, we were LIVE all weekend at the 2024 Texas Pet Sitters Association Conference! It was a jammed packed weekend filled with amazing people and great information. Listen in to get a little taste of what it's like to attend a conference, and check out our resource pages to see which one you can attend!
What does it mean to surround yourself with people who can help make you better? How do we go about being vulnerable enough to admit we need that help? As a business owner, personal improvement and a supportive network are key to longevity! Angela Reinbacher, owner of Wild Paws, shares how she is making networking work for her. Angela also talks about how she is approaching marketing with video to attract her clientele, while also managing the growth in a healthy and sustainable way.
What was your 2023 like? If you’re like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they’re not all solved yet, and how we’re growing from each of them.
What are the unique challenges your business faces? Our business is shaped by our own values and how we want things done. It’s also molded by the community we service. Everything from how we hire, the services we can offer, and the kind of marketing we do is influenced by where we are. Natalie Spedden, owner of Aggieland Pet Sitting, walks through how she runs and hires in a town heavily influenced by a large university. Natalie shares how to take off our rose colored glasses to make hard decisions. She also talks about how she is building a professional team focused on the client’s needs.
How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it’s about connecting at an emotional level with a client’s needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is so important, and how it helps you become a better business owner. She also talks about how she uses her show business background to make the most of her meet and greets.
What should you do with your marketing during a busy period? While it may be tempting to take your foot off the gas, we think it’s the perfect time to keep going! Running your messaging year round will help develop brand awareness and even out the ups and downs that come with running a dog walking and pet sitting business. We break down the reason stopping marketing during busy periods can hurt your business, and the kinds of messaging to focus on to get the right clients once the slowdown comes.
Are you a numbers person? Whether you’d describe yourself as one or not, you run a business, so understanding your numbers is critical! Some people think it’s too complicated, others may have an emotional block to diving into them, but the fact remains that you will struggle to make sound decisions without drilling into your books. Anne-Marie Kaden, owner of Tiny Paws Pet Sitting & Tiny Paws Book Keeping, joins the show to share her passion for bookkeeping. She walks us through how good record keeping and number crunching helped her own pet sitting business, and why even knowing a little can be game changing for you. Anne-Marie discusses the different accounting methods, how to choose the right one for you, and even some best practices for using accounting software.
How do you know it’s time to remove a service you currently offer? Sometimes you find yourself no longer in love with a particular service. It may be massively popular, or just a massive headache, but it’s time for a change. We walk through how, over the course of a year, we planned and removed a major service from our business. We give some of the lessons we learned and some points to help make it as easy as possible.
What does it take to completely transform your business? Creating a business that works for us means that sometimes we have to step back and realize we are capable of change. We can still serve clients with excellence, with an entirely new model of business. Michelle Kline, owner of Venture Dog Walking, converted her pet sitting business into a dog walking company. She shares the groundwork she laid to make it successful and outlines her communication strategy to both staff and clients.
What’s 2023 looking like? The economic outlook is shaping up as a mixed bag. We walk through ways to stay nimble as a business, through planning and staying open to new opportunities. We also share how we’ve been approaching planning for 2023 and why it’s critical to take a wholistic approach that takes both your personal life and business into account.
How has your 2022 been? For many, it’s been the biggest year they’ve had in a long time. For others, it’s been a trying time as they work to rebuild and restructure their business. We reflect on how 2022 has gone and why listening to client feedback is one of the best ways to improve your business. We also give some of our biggest lessons we’re taking into 2023. Share your biggest win with us!
Dom Hodgson, the Pet Biz Wiz, talks about growing your business sustainably through pricing and upselling on additional services. By continuing to focus on the fundamentals of our businesses, we’ll be less likely to make rushed and stressed decisions. Dom also shares what it means to give your clients a premium on-boarding experience and how to increase lock-in of existing clients. Dom has an upcoming live event in March (INSPIRE 2022) that we are taking part in, and would love to see you there!
How has your business grown? Growing rapidly is never easy. Since starting Fur Baby Comfort & Care three years ago, K.C. Heitchue has worked hard to provide exceptional pet care to Southeast Michigan and has grown to over 900 clients. K.C. shares her motivations for starting the business and how that has continued to drive her. She also discusses how growing her Facebook page helped her build a network rather than competition. She shares the key to staff retention and what it means to go the extra mile for clients.
