Growing community has become increasingly more important over the past year. While it may look different for each of us the principles of connecting with a broader group of people and cultivating relationships remain the same. Lyndsay Shackleford, owner of dogs of charm city, joins The show to talk about what it means to be a community focused business.
Finding new clients has always been challenging, even more so this past year. While the challenges have changed, the fundamentals haven’t. We have to identify who our clients are, what problems they need solved, and then tell them about our services. How that looks for each business is different as we each focus on unique clients. Natasha O’Banion answers, “What was your biggest lesson from 2020?”
Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better.
We have so many demands on our time and attention. By setting healthy boundaries, we create more time and space for doing what we actually want to be doing. We discuss how boundaries are a way to take back control from the things demanding our attention. Natasha O’Banion answers, “How do I make time for friends and family during my busy times?”
Claire Harris, owner of Pets 2 Place, has such a passion for pet transportion that she’s made it her entire business. As a growing part of the pet care industry, especially in 2020 and into 2021, there are many things to consider to make it the best possible service. Claire also discusses her experience franchising her business and whether it’s a good fit for everyone.
With all that happened in 2020, you are new! It’s time to take advantage of the new year and reaffirm, reapply, and reassess what we learned from last year so we can have a fruitful 2021. Also, Natasha O’Banion answers, “How do I get out of my own way?”
Kylie Holliman-Rivera, owner of Fire Hydrant Pet Sitting, has been a leader in many arenas. This past year she led her team through Covid while also leading the conversation on the Black Lives Matter (BLM) movement in the pet care industry. Kylie shares what caused her to move to full-time, what it’s like working with her husband in the company, and the success of pack walks in 2020. We also have a great conversation about BLM, staying engaged in the conversation, and how to speak your beliefs as a company.
The biggest change to the pet care industry this year has been mid-day dog walks. On our last Back to Basics episode, we discuss how dog walkers have pivoted, dog walking safety, and things you should remember when out with pups. Plus, Natasha O’Banion answers, “How do you do a year end review?”
Melanie Haynes, owner of Space Coast Pet Services and Virtual Pet Pro, shares how she found her authentic self by starting her pet care business. She discusses how being a professional pet care provider means taking care of the intangibles and building trust with your clients. Melanie also gives advice on what it’s like to be a virtual assistant and what it takes to have a great working relationship with one.
In business there is a time for dwelling and a time for doing. Unfortunately, dwelling can be very comfortable, while doing the work can seem scary. On today’s episode we give ourselves a little pep-talk and discuss some of our own fear of moving from the planning stages in business to implementing them. Natasha O’Banion answers, “How do I keep using the lessons I’ve learned from Covid?”
Chenelle Conquest, owner of Paws N Whiskers, shares her journey into pet care and her struggle in hiring and bringing on team members. She talks about the process of growing to trust others in the care of clients and the freedom it has brought her. We discuss the particulars of caring for and working with horses and why it’s so important for her to be involved in local charities.
What’s the difference between a value based house sit and a for-pay house sit? Should you eat their food? This Back to Basics episode is all about house sitting. From questions you should ask, to what house sitting looks like with Covid, house sitting is something you should consider if you love traveling. Also, Natasha O’Banion answers, “Is print advertising dead?”
Jessica Milam, co-organizer of the Texas Pet Sitters Conference, joins us to talk about how the conference has changed over the years, what their 2021 conference has in store, and why they started the Texas Pet Sitters Association. We talk about the importance of preparing for online conferences and why being part of an association brings value to you and your business.
Beth Pasek is passionate about cats. So passionate that she runs her entire business taking care of them. Beth shares why being certified fear free is so important, why there are so few cat behavioral specialists, and how pet sitters can up our game in cat care. She also discusses the biggest misconception around cats and what we can do about it.
Modern technology and social media have made marketing as easy as a click of a button, but that sometimes comes with a price. We discuss privacy in online marketing, what to consider before buying targeted ads, and what it means for small businesses in a hyper connected world. Natasha O’Banion answers, “How do I make the most out of first mover advantage in my area?”
We're super excited to get to share this talk from Kristin Morrison entitled, "Redefining Prosperity in the Midst of a Pandemic" that she recently gave at a conference. Kristin discusses the struggle the pet care industry is going through, plus several great ways to overcome and thrive.
Jay Pattiz has been taking care of pets professionally for the last 23 years. From reading Patti Moran's groundbreaking book to today, Jay's passion for taking care of pets has been the core of his business. Jay shares his 7 P's for success and why knowing your own finances is key to making solid business decisions. He talks about getting involved in the community in more than just pet sitting, and how important fostering local relationships and connections is to your business surviving.
Up next in our Back to Basics series, we cover Drop-in checks. We discuss what we do during a typical visit and how to price it compared to your other services. We also share some small things you can do with a drop-in to really set yourself apart and provide an awesome service for your clients. Natasha O’Banion answers the question, “Do I lead or mentor my employees”
This year has had a lot of things to distract us and keep us busy. However, tax time is right around the corner and there are many things we should be doing before the end of the year. Mike Jesowshek, owner of JETRO and Associates, discusses the three things every business should be doing right now and how EIDL and PPP loans impact our taxes.
2020 and Covid have taught us the importance of having a close community and network of other pet care business owners. But what if you don’t already have one near you? How do you start one? Alicia Obando, owner of Pitter Patter Parenting, discusses how she started a pet sitter network and why it’s been so important to have this year.
