449: Letting the Client Be Heard with Natalie Spedden

449: Letting the Client Be Heard with Natalie Spedden

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What are the unique challenges your business faces? Our business is shaped by our own values and how we want things done. It’s also molded by the community we service. Everything from how we hire, the services we can offer, and the kind of marketing we do is influenced by where we are. Natalie Spedden, owner of Aggieland Pet Sitting, walks through how she runs and hires in a town heavily influenced by a large university. Natalie shares how to take off our rose colored glasses to make hard decisions. She also talks about how she is building a professional team focused on the client’s needs.

448: When Word-of-Mouth Isn’t Enough: 20 Ideas to Market Your Business

448: When Word-of-Mouth Isn’t Enough: 20 Ideas to Market Your Business

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How is word of mouth marketing working for you? If you’re like many people right now, you’re finding that word of mouth is not quite enough to keep your business growing or maintaining the level you need. Today, we break down 20 marketing ideas to try if you’ve never had to market before. If it’s all a little intimidating, we also discuss 5 things to focus on to get started.

447: From Leashes to Lattes with Alisha Riley

447: From Leashes to Lattes with Alisha Riley

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What does it mean to embrace change while staying focused on the client experience? As your business grows, you may face necessary changes that push you out of your comfort zone. Transform any doubt in your abilities into motivation to learn, grow, and discover new methods. Alisha Riley, the owner of Alisha’s Pet Playcations, exemplifies this. She restarted her business after relocating across the country. In her journey, she discusses the importance of integrating oneself into the community and leveraging personal connections through your network. Additionally, Alisha shares her decision to start a coffee shop driven by a very special mission.

446: Aggregation Theory and Pet Care

446: Aggregation Theory and Pet Care

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What is Aggregation Theory and why is it important in pet care? With the recent purchase of Rover by Blackstone, many pet business owners are wondering what it means for them. Today, we break down how Aggregation Theory applies to dog walking and pet sitting, how other industries have navigated dominant players, and what independent businesses can do about it!

445: When Life Happens with Jessica and Chris Milam

445: When Life Happens with Jessica and Chris Milam

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What do you do when life happens? The fact is, things happen that are out of our control, and our only roll is in how we respond. When running a business, we set policies that match the flexibility many clients need, or adapt to their requests if we want. In our personal lives, we respond by stepping up and showing our true character. Jessica and Chris Milam, owners of Fur Services Fur Pets, discuss what it means to live a life full of the right amount of crazy, love, and passion.

444: Stress Testing Your Business, How to Learn From the Busy Times

444: Stress Testing Your Business, How to Learn From the Busy Times

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How did your business hold up during the recent busy period? If you found yourself pulling your hair out, with multiple things falling through the cracks and your systems breaking, you’re not alone! Stress testing your business comes in the form of tackling more visits than you typically do. It allows us to see where our existing systems and policies fall down so we improve for next time! We break down 4 areas that commonly buckle under heavy business, questions to ask yourself to assess how you did, and ways to improve before the next busy time!

443: Being Serious About Business with Kerri-Ann Griffith

443: Being Serious About Business with Kerri-Ann Griffith

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How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it’s about connecting at an emotional level with a client’s needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is so important, and how it helps you become a better business owner. She also talks about how she uses her show business background to make the most of her meet and greets.

442: The Costs of Being a Business Owner

442: The Costs of Being a Business Owner

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What does it cost to be a business owner? While there are certainty financial obligations involved, there are many more demands on us than if we didn’t run our own company. When we can identify the costs, we can better prepare for them, set boundaries and policies to control them, or remove them from our plates entirely through delegation and hiring. We break down five major costs to understand in being a business owner, and how to overcome them. 

441: Focusing on the Big Picture with Tori Levitt

441: Focusing on the Big Picture with Tori Levitt

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Where is your focus on your business? Tori Levitt, owner of Doolittle's Dog House, discusses the importance of setting and communicating clear policies to clients, and how to balance expanding services while maintaining control of your business. Tori emphasizes the necessity of personal self-care and setting boundaries to prevent burnout in this demanding industry. She also highlights the value of continuous education and building strong referral networks with other professionals like veterinarians and groomers. This episode is a blend of practical business advice and personal growth insights.

440: The Last-Minute Rush: Balancing Business and Boundaries in Pet Sitting

440: The Last-Minute Rush: Balancing Business and Boundaries in Pet Sitting

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Ever wondered how to handle those last-minute pet care requests? We delve into the complexities of accommodating such bookings in the pet care industry, focusing on the implications for scheduling, employee satisfaction, and maintaining client relationships. We also explore the nuanced topic of job sharing, discussing its advantages and challenges, and its impact on client trust and business operations. This episode offers insights on setting boundaries, implementing fees, and tailoring policies to strike a balance between meeting business needs and responding to client demands.

439: Gaining Confidence by Doing Hard Work with Abby Strong

439: Gaining Confidence by Doing Hard Work with Abby Strong

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Can you transform a simple passion into a thriving business? Abby Strong, founder of Auntie Abby's Pet Sitting Service, shares her journey from a part-time pet sitter and full-time nanny to a thriving business owner. Abby shares the challenges and triumphs of transitioning from working solo to leading 21 pet sitters and dog walkers, emphasizing the importance of tackling hard tasks and taking pride in one's work. She discusses balancing the multifaceted role of a caretaker, the customization of pet care services, and the significance of building strong client relationships. It’s not just about growth, it’s about personal development and finding fulfillment and taking pride in our hard work.

438: Don’t Stop Believing…in Marketing

438: Don’t Stop Believing…in Marketing

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What should you do with your marketing during a busy period? While it may be tempting to take your foot off the gas, we think it’s the perfect time to keep going! Running your messaging year round will help develop brand awareness and even out the ups and downs that come with running a dog walking and pet sitting business. We break down the reason stopping marketing during busy periods can hurt your business, and the kinds of messaging to focus on to get the right clients once the slowdown comes.

437: The New Era of Tech-Savvy Pet Care with Beth Pasek

437: The New Era of Tech-Savvy Pet Care with Beth Pasek

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Are you embracing technology or are you frustrated by the rapid changes in the industry and pet care? Whether we like it or not, more and more clients are brining high tech devices into their homes to care for their pets. From smart feeders, to more advanced litter robots, our roll as pet care providers is becoming a lot of tech support. Beth Pasek, owner of Finicky Cat Sitting and Behavior, joins the show to share how to make technology part of your business, and how we still provide immense value to clients, regardless of the devices they bring in. She shares how to use technology to deepen the relationships we have with our clients and to provide even higher quality care to their pets.

436: Striking the Right Marketing Balance

436: Striking the Right Marketing Balance

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Have you looked at your marketing lately? Do you have a clear, consistent strategy? On this podcast episode, we discuss the two types of marketing growth strategies and when it’s best to use them. As you move potential clients through your marketing funnel, you deploy both sales activation and brand building techniques. It’s important to find the right balance, otherwise you’ll either have a lot of one-off clients, or never truly convert a potential client. We walk through ways of implementing them in your business and how to measure their success.

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

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What makes a personal website? Dive deep with Mikaela Vargas, Founder of Pet Marketing Unleashed, as she unravels today's web dynamics on this podcast episode. Discover how AI is reshaping content creation, why SEO is becoming more human-centric, and the art of efficient website tinkering. Ever wondered how to keep your site fresh without a complete overhaul? Mikaela's got you covered. She shares everything from optimizing client onboarding to evading common web pitfalls.

434: Affordable vs Cheap Services in a Slowing Economy

434: Affordable vs Cheap Services in a Slowing Economy

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How do spending habits change in a slowing economy? How should we respond? We break down possible options for making your business and services more valuable to your clients. It’s not about being cheap, it’s about finding an affordable way of serving our clients. There are pros and cons to consider when offering a more affordable option in your service line-up. Everything from a possible wider market appeal, to administrative overhead, you must have a clearer picture of whether introducing a more affordable service aligns with your business goals, the needs of your target market, and your operational capacities.

433: Pizza, Pets, and Planes with Lauri Partanio

433: Pizza, Pets, and Planes with Lauri Partanio

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How can a pet care company make a profound impact on a community? In today's episode, Lauri Partanio, owner of Professional Pets Florida, highlights two innovative initiatives. First, "Pizza for Pets", collaborates with local eateries to feature at-risk shelter animals on pizza boxes and takeout bags. This effort alone has saved 39 animals from euthanasia. Additionally, Lauri introduces her "Flight Nanny" services, ensuring pets are transported safely to their new homes. By tuning into the needs of clients and partnering with local businesses, Lauri redefines community engagement through pet care.

432: Listener Mailbag!

432: Listener Mailbag!

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We reached out on social media for your questions, and you responded! On this episode we cover everything asking about client cameras and our long term goals, to getting health insurance and our favorite cartoon pet. Thank you to all who sent in questions! 

431: Counting the Costs with Jill Jaffe

431: Counting the Costs with Jill Jaffe

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How much does it cost you to walk a dog or stay overnight in a client's home? While we typically consider expenses such as gas, insurance, and experience, what else should we include? Jill Jaffe, owner of "Fur Paws' Sake," joins the show to discuss why she's so passionate about offering "almost overnights" instead of actual overnights to her clients. Jill draws on the lessons she learned from her spirited little pup, Lily, emphasizing that running a business involves more than just financial costs.

430: Game Theory and Running a Pet Care Business

430: Game Theory and Running a Pet Care Business

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What can Game Theory tell us about running our business? We dive into game theory's relevance for pet care businesses, focusing on strategic decision-making. Using the Prisoner's Dilemma, we discuss the importance of trust and long-term relationships in a competitive landscape. We also offer strategies for pricing, quality of service, and client retention, emphasizing the goal of being the chosen service for repeat customers. We advocate for building a business that clients trust and return to, encapsulating the game theory principle: "The winner is the one who gets asked to play again." This episode will provide you with invaluable insights for fostering a sustainable and thriving business.

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