How do you build lasting trust with your clients while staying true to yourself? In this episode, Catherine Oury, owner of Ladybug Pet Care, shares how authenticity has been the cornerstone of her success as a solo pet sitter. From managing client expectations for overnight stays to setting boundaries for a better work-life balance, Catherine opens up about the lessons she’s learned in over five years of business. She highlights the importance of fostering genuine, long-term relationships with clients and tailoring services to align with personal and professional values. Whether you’re a solo sitter or managing a team, Catherine’s story offers powerful insights on balancing passion with sustainable growth.