All tagged discount

458: Price or Features: What's Your Selling Point?

458: Price or Features: What's Your Selling Point?

Collin

What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we’re trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement each strategy in your business, and what to watch out for.

436: Striking the Right Marketing Balance

436: Striking the Right Marketing Balance

Collin

Have you looked at your marketing lately? Do you have a clear, consistent strategy? On this podcast episode, we discuss the two types of marketing growth strategies and when it’s best to use them. As you move potential clients through your marketing funnel, you deploy both sales activation and brand building techniques. It’s important to find the right balance, otherwise you’ll either have a lot of one-off clients, or never truly convert a potential client. We walk through ways of implementing them in your business and how to measure their success.

302: Considerations for Being a Full-Time Pet Sitter

302: Considerations for Being a Full-Time Pet Sitter

Collin

On this episode, we discuss all the things you need to think about BEFORE you decide to quit your day job, and why having your end goal in mind is crucial. We share our story on why this was the best option for us, and discuss the practical implications of focusing primarily on your pet business. Then, business coach Natasha O’Banion answers, “How do I fire a client?”

235: The Great Resignation and Pet Care

235: The Great Resignation and Pet Care

Collin

The pandemic has brought about a new wave of the job market, The Great Resignation. Millions of people are leaving their jobs in search of something better. So, what’s a pet care provider to do? How does this impact marketing messages, clientele, and employee retention? We discuss new ways to approach obtaining clients and why watching these trends is critical for your business. Then, Natasha O’Banion answers, “How do I make clients happy?”