All tagged event
How do you deal with the sudden death of a client’s pet? As pet business owners, we will have client’s pets that pass away. We do our best to plan and prepare, but what about an unexpected death? We find ourselves reeling and wondering if we could have done more. We have to continue running our business, while looking for ways to find space and time to recover. On this episode, we walk through the implications at the personal, staffing, and business levels.
What’s 2023 looking like? The economic outlook is shaping up as a mixed bag. We walk through ways to stay nimble as a business, through planning and staying open to new opportunities. We also share how we’ve been approaching planning for 2023 and why it’s critical to take a wholistic approach that takes both your personal life and business into account.
How do you host a pet loss memorial service? Living in a ‘death avoidance’ society, many are uncomfortable with the idea of facing death and the passing of a pet. As pet sitters, we can position ourselves as leaders in the community of hurting people who have lost their pets. We can create safe spaces for them to grieve and find others to support them in their mourning work. Coleen Ellis, founder of the Two Hearts Pet Loss Center, joins the show to share what it takes to put on an effective pet loss memorial service. She gives details on elements you can include, and ones to avoid.
We recently put on a pet loss memorial service in one of our service areas and learned a lot! This was the first event we have ever hosted so we were a little nervous. We share how we planned the event and what the main goal of it was. We also talked through how we plan to improve it next time, and give some things to think about if you were planning an event of your own.
Dom Hodgson, the Pet Biz Wiz, talks about growing your business sustainably through pricing and upselling on additional services. By continuing to focus on the fundamentals of our businesses, we’ll be less likely to make rushed and stressed decisions. Dom also shares what it means to give your clients a premium on-boarding experience and how to increase lock-in of existing clients. Dom has an upcoming live event in March (INSPIRE 2022) that we are taking part in, and would love to see you there!
