All tagged events

515: The Power of Membership Models in Pet Care with Traci Bisson

515: The Power of Membership Models in Pet Care with Traci Bisson

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Traci Bisson, founder of Golden Dog Adventure Company and Start a Dog Walking Club, shares how she transitioned from a corporate marketing job to founding a professional pet sitting company and eventually Golden Dog Adventure Company, which has a very unique model. She delves into the concept of dog walking clubs, fostering a sense of community among pet owners, and the benefits of a membership model. Addressing the needs of reactive dogs and their owners, Traci highlights the importance of creating inclusive and supportive environments for all.

429: Being a Problem Solver with Kevin Johnson

429: Being a Problem Solver with Kevin Johnson

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What problems are you solving for your clients? Kevin Johnson, owner of Planet Paws Pet Care, views his entire role as being the problem solver for his clients. Kevin transitioned from being a defense attorney to running a successful pet sitting business. He emphasizes the importance of communication skills in building trust with clients and identifying their pain points. He believes in being a problem solver and guiding clients to the right services, even if it means referring them elsewhere. Kevin also highlights the value of networking, joining the chamber of commerce, and filling gaps in the market. He and his wife work together in the business, with her focusing on marketing and business operations. Kevin participates in events to raise awareness of his business and engage with the community.

428: Why You Should Join a Chamber of Commerce

428: Why You Should Join a Chamber of Commerce

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Have you thought about joining a chamber of commerce or other local business support group? We had been throwing the idea around for a while and very recently decided to do it! Today, we break down what a chamber of commerce is, some of their benefits, and how we plan on getting the most of out it!

384: Making the Most of Physical Marketing

384: Making the Most of Physical Marketing

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How are you using physical marketing? We dive into the importance of using more than a digital approach. We explore different marketing options and how to make the most out of each. It starts with knowing your target client, so you can craft relevant materials and speak to their needs. We also share our recent experiences, and some lessons we’ve learned. All of this is for naught unless you’re being strategic and tracking results to grow smarter.

333: Finding the Voice of Your Business with Katie Kenton

333: Finding the Voice of Your Business with Katie Kenton

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How do you provide personalized care? Katie Kenton, owner of Katie’s Kennel, shares her experience of business growth. Katie is committed to focusing on her community and making connections with her clients. As a new mom, Katie has found a new way to balance her personal life and work, and works hard to stay in tune with what her brand is and the voice of her business.

329: Meeting High Standards with Lauri Partanio

329: Meeting High Standards with Lauri Partanio

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Finding your niche is a great way to establish yourself as an expert and the “go to” company for that need. It also means dealing with much more particular, and sometimes demanding, clients. Lauri Partanio, owner of Professional Pets Florida LLC, has made it her mission to meet the needs of medically needy and senior pets. Lauri explains the way she’s partnered with pet-friendly companies to grow awareness and be a member of her community. She also shares how she has implemented lockboxes for her clients, and the freedom it brings.

173: Investing in People

173: Investing in People

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Why is it important to invest in the people around us? How does it benefit us? We focus on community not for the benefits that come from it, but from a selfless mindset and motives. We share why investing in your clients helps them connect with, and believe in, your business. We also discuss what it means to grow your community and give them the most value possible in all we do.

145: Building Your Community with Lyndsay Shackelford

145: Building Your Community with Lyndsay Shackelford

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Growing community has become increasingly more important over the past year. While it may look different for each of us the principles of connecting with a broader group of people and cultivating relationships remain the same. Lyndsay Shackleford, owner of dogs of charm city, joins The show to talk about what it means to be a community focused business.

111- Preparing for Uncertainty

111- Preparing for Uncertainty

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2020 has been a whirlwind of uncertainty so far, and unfortunately it doesn’t look like it’s getting any better soon. What are the things we can do to be better prepared for continued uncertainty in the future? Today, we discuss three areas we all have more control over than we expect, and what that means for putting ourselves on a great path forward. Natasha joins us to talk about what to do after you attend the Game Changers Summit.