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What can AI do for you and your business? Even though we're still in the early days of AI development, many practical and powerful applications are already available for use. We'll outline five ways we're integrating AI into our business operations to regain time and streamline our processes. From creating images to drafting policies, AI has the potential to enhance many aspects of the businesses we run.
What does it mean to serve others well? Pet care is a service industry at its core, meaning we need to be hyper focused on the needs of our clients. Madeline Best, co-owner of Happy Bark and Tails and Royal Dog of Honor, shares how she is balancing serving others, while running a business that meets her lifestyle. By leaning into wedding services, she’s found flexibility while also giving her clients a high-end service. She shares how she’s changed her staffing to hiring full-time only, and how we can continue to refine the services we offer, without losing touch with ourselves.
What kind of technology do you use in your business? The world of tech is almost endless, with new things being developed all of the time. Today, we break down some of the most underutilized technology business owners should be taking advantage of. In pursuit of saving time, money, and providing better quality services, technology can provide a lot, but we have to make sure we know why we’re adding it.
The photos we send to our clients are a snapshot into their pet's lives while they're away. Caitlin J. McColl, founder and co-President of the Pet Photographers Club, joins the show to share how to get the best photos possible for your clients. The best camera is the one you have on you, so Caitlin gives us tips for making the most out of our cellphone. We discuss how to know when you've got the best shot. Caitlin also shares how we can showcase each pet’s personality in the photo.
What is a Google My Business (GMB) listing and how does it help a local business? Amy Toman, from Pet Sitter SEO, discusses the power behind a well optimized GMB listing and how client behavior is changing when searching for services. She gives advice on what to avoid to make sure your listing doesn't get removed (including how to use your address appropriately), why you should list your business on quality directory services, and how to approach Search Engine Optimization (SEO).
Have you ever used Canva for your business? It's a software and app that gets recommended as a great way to create social media posts, but what exactly is it and how do we get the most out of it? Jessica Bay from Templates for Pet Pros joins the show to share simple workflows to use in Canva and how to make sure you don't spend hours making your posts. She gives us some of the power features everyone should be using and how it's more than just social media posts. We also discuss many facets of Instagram and why having a strong social media presence builds authority with your clients.
Clients expect to be updated on the status of their fur-baby, but there isn’t a one size fits all for this in the pet care industry. How should you update your client while they’re away? What are the common types of updates? We discuss the situations which work best for each kind, and what type of client fits them. Updates can eat up a lot of time, so it’s important to use them effectively and appropriately. Then, Natasha O’Banion answers, “How do I foster good relationships with clients?”
Where did 200 episodes go? The world of pet care since we started 199 episodes ago is totally different than today, and we are so thankful for all of the support and love from everyone! We answered some of your questions, from what we thought about the podcast when we started, to handling client communication. We discuss how to deal with your significant other when you don’t see eye to eye in the business. Thank YOU for listening. We are truly blessed to be a part of this wonderful industry.
Is your website working for you? When did you last update it? Erika Godwin, owner of Barketing Solutions, shares what it means to have a modern website and why it’s critical to running a business. From mobile friendly, to the latest PHP, Erika breaks down the elements a website needs in order to be optimized for SEO. From building trust, to communicating your culture, there is so much that a website can provide you, beyond just giving clients the ability to book.
Photos are the fastest way to communicate what our business is, who our services are for, and what our ‘vibe’ is. How do we use photos in our business and what does it mean to have a branded photo? Petra Losonczi-Kiss, a Pet Business Brand Photography Specialist and owner of Petra Brand Photography, joins the show to discuss how awesome photos improve our messaging. She shares how photos help connect us with our ideal clients and how to be ourselves in front of the lens.
Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better.
This episode features dog walker Mackenzie Hafen, owner of Sunfire Canines. She discusses how she got started as a dog walker, how Covid-19 has impacted her business, and some of her favorite apps for her business.
On this weeks episode, we talk through several key aspects about life as a professional pet sitter, and areas we can all strive to work on. We know you’re hard at work, and you know that, so thank you for continuing to be awesome!
Who knew photography would play such a huge role in pet care? If you're like us, you have thousands of photos, of other people’s pets in your photo library. Jenna Regan-Lyles joins us this week to help us up our photo game. Whether you have a DSLR or the camera on your phone, we can all learn to take better photos!
