What inspires you to try new things? The loss of pet is an earth shattering moment in the life of a pet owner. Erica Messer, owner of Wolfie’s Wish, took the tragedy and turned it into her inspiration to help others. Erica started a product line to help pet parents grieve the loss of their pet. Erica breaks down how she dove into product development, found a manufacturer, and works on her marketing. She also shares how she makes the most out of trade shows and is focused on building a community of resources for everyone.