All tagged seo

519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas

519: From Keywords to Community: Building Better SEO for Pet Care with Mikaela Vargas

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How can pet businesses stand out in an increasingly competitive digital landscape? In this episode, Mikaela Vargas, owner of Pet Marketing Unleashed, dives into the world of SEO and how pet care professionals can use it to grow their businesses. She emphasizes the importance of writing organically and using firsthand experience to create content that resonates with both users and search engines. Mikaela also highlights the value of local SEO, internal linking, and building relationships with local businesses for backlinks and reviews. By focusing on user experience and staying consistent across platforms, pet businesses can elevate their online presence and build a stronger community.

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

435: Beyond Design: Navigating Today's Digital Landscape with Pet Marketing Unleashed

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What makes a personal website? Dive deep with Mikaela Vargas, Founder of Pet Marketing Unleashed, as she unravels today's web dynamics on this podcast episode. Discover how AI is reshaping content creation, why SEO is becoming more human-centric, and the art of efficient website tinkering. Ever wondered how to keep your site fresh without a complete overhaul? Mikaela's got you covered. She shares everything from optimizing client onboarding to evading common web pitfalls.

372: Improving Your Local Digital Marketing

372: Improving Your Local Digital Marketing

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Are you using Digital Marketing to its fullest? In our busy lives as business owners, it can be hard to know where to invest our time, attention, and financial resources. Thankfully, there are a lot of free options! We break down the four we love and how to get the most out of them. We also discuss how to know which to start in and the importance of balance so you don’t feel like you have to do everything. 

267: Google My Business with Amy Toman

267: Google My Business with Amy Toman

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What is a Google My Business (GMB) listing and how does it help a local business? Amy Toman, from Pet Sitter SEO, discusses the power behind a well optimized GMB listing and how client behavior is changing when searching for services. She gives advice on what to avoid to make sure your listing doesn't get removed (including how to use your address appropriately), why you should list your business on quality directory services, and how to approach Search Engine Optimization (SEO).

184: What Makes a Good Website, with Erika Godwin

184: What Makes a Good Website, with Erika Godwin

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Is your website working for you? When did you last update it? Erika Godwin, owner of Barketing Solutions, shares what it means to have a modern website and why it’s critical to running a business. From mobile friendly, to the latest PHP, Erika breaks down the elements a website needs in order to be optimized for SEO. From building trust, to communicating your culture, there is so much that a website can provide you, beyond just giving clients the ability to book.

143: Website Design with Mikaela Vargas

143: Website Design with Mikaela Vargas

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Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better.

120: SEO with Amy Toman

120: SEO with Amy Toman

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SEO doesn't have to be scary or confusing. Amy Toman, from Pet Sitter SEO, breaks down the common misconceptions of SEO, the best practices we should all be doing, and how to optimize our websites to drive more local traffic from the clients we want.

113- The Gig Conversation

113- The Gig Conversation

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An article was written recently about a survey of 100 pet owners who used Rover. The result? The owners thought the Rover sitter had all the same qualifications as an independent pet care provider. On the podcast, we discuss the implications of this and what we can do. Natasha O’Banion is BACK to answer the question, “What do I do if someone wants to sell me their business?