Are you interested in opening an e-commerce store? In 2021, it's easier than ever and provides many benefits beyond another stream of income. Jenna Gotch, owner of Passionately Pets, shares what led her to launch her online store and what it's meant to her and her staff. She shares what it's like getting the items to sell, stocking them on site, and how she still can't believe people buy from her. She made a big decision to avoid drop shipping to maintain more control over the process and why branding at each stage of the process was so important to her. We also discuss recent staffing struggles, how she's overcoming them, and how she balances the desire to grow with the reality of slow hires.