How do you host a pet loss memorial service? Living in a ‘death avoidance’ society, many are uncomfortable with the idea of facing death and the passing of a pet. As pet sitters, we can position ourselves as leaders in the community of hurting people who have lost their pets. We can create safe spaces for them to grieve and find others to support them in their mourning work. Coleen Ellis, founder of the Two Hearts Pet Loss Center, joins the show to share what it takes to put on an effective pet loss memorial service. She gives details on elements you can include, and ones to avoid.