Have you ever been frustrated by one more thing being added to your plate? There come times when our personal life impacts our ability to run our business and show up at our best. Whether it’s a personal loss, a new venture opportunity, or even moving to a new home, the pressure to continue to perform increases beyond our capacity sometimes. It’s in these moments where we have to carve out space we need to take that pressure off so we can focus on the right priorities.
Jessica Stavros, owner of Salina Prosper Petsitting, shares her journey from starting in the pet sitting industry 19 years ago to adapting her business model to fit her life's various stages, especially motherhood. Emphasizing the art of setting boundaries and saying no without guilt, Jessica discusses the importance of managing a solo business in alignment with personal life demands.
What does it mean to do market research? As a pet business owner, it’s imperative that you have an understanding of what is driving your local economy and purchasing decisions of your ideal clients. Once we understand the ecosystem that our business exists in, we can make well informed and powerful decisions. We break down a simple (and free) process you can use to gain insights into your local community and better understand how to serve your clients.
Marie and Justin Plummer, the entrepreneurial duo behind Winston Salem Dog Care, share their journey from a small start-up to a thriving business with 17 employees. Their discussion delves into the nuances of hiring staff with a focus on professionalism in the pet care industry, while also maintaining a deeply personal touch. They highlight the importance of iteration in refining their hiring and onboarding processes and the role of technology in facilitating growth. The Plummers' story is a testament to the power of creativity, flexibility, and continuous learning in building a business that not only succeeds but also brings joy and satisfaction to its owners and clients alike.
What does it mean to sell on price vs selling on features? When we go to market our business, do we understand what our messaging is communicating? When we sell at our price, we’re trying to differentiate ourselves by how much we charge. Selling on our features is when we can lean into experiences, expertise, and our high quality. There is a time for each as we work to hone our messaging for our target audience and our stage of business. On this podcast episode, we break down how to implement each strategy in your business, and what to watch out for.
What does leadership mean to you? 💪 Ruby Ballesteros, owner of RubyReds Pet Care, discusses her transition from a corporate background to pet sitting. Ruby emphasizes professionalism and leadership, and stresses the importance of viewing and presenting yourself as a business owner first, rather than just being a pet lover. She highlights her military background as influential in shaping her values and practices. Ruby also speaks about the art of building strong, trust-based relationships with clients, going beyond mere services, to ensure their complete peace of mind.
Do you run team meetings? Meetings are usually one of the last things we want to do, and may even feel overwhelmed by putting one together. We walk through points to consider when planning the frequency and length of meetings. Plus, we share our 15-minute meeting format and how to prepare well!
How do you use Google ads effectively? Running an effective Google ad campaign takes more than just clicking a few buttons. It requires focus, trial and error, and a willingness to lean heavily into your brand. Maris Sonnabend, owner of House of Paws Pet Care, shares her experience of embracing a branding that isn’t for her but has enabled her to target a specific avatar. She walks through the importance of focusing on one guiding principle to keep everything you do focused and intentional. Maris also discusses her philosophy of testing to determine what will and will not work in her business.
How do you overcome jealousy? As we step into the new year, it's an opportunity to embrace both new regulations and manage our emotions effectively. We begin by discussing the FinCEN and the U.S. Beneficial Ownership Information Registry, outlining what registration entails and its requirements. We then address a common yet powerful emotion: jealousy. We explore its triggers and potential impacts on your business. We then share four practical ways to start fighting jealousy so you can have more joy in your life.
Where does your value come from? Athena Karvellas, owner of Pet Sitting by Athena, shares her journey from veterinary technician to pet sitter and business owner. She reflects on the emotional transition from dealing with pet trauma in a clinical setting to forming close, nurturing relationships in pet sitting. Athena's story is one of finding her true calling and the fulfillment that comes from directly impacting the lives of pets and their families. Athena walks through how she connects clients to her passion through her onboarding process and the partnerships she builds.
What was your 2023 like? If you’re like many, it was a very successful, but very difficult year. Running a business means tackling the ups, and working through the downs. The difficulties we face will be as unique as the businesses we run. We break down four challenges we worked through in our business this year, how they’re not all solved yet, and how we’re growing from each of them.
Ever wondered what it takes to be a pet detective and how you could add it as a service to your business? Annalisa Burns, The Pet Detective, sheds light on the unique skills and training required for pet search and rescue. She discusses the challenges and emotional aspects of tracking lost pets, emphasizing the critical role of understanding animal behavior. She shares about the growing demand for pet detective services across the U.S., and ways to add it as a service, or a grow a business around it.
How do you stay organized in your business? The options are pretty limitless. Everything from post-it notes, to reminder apps on your phones, or even just trying to remember things yourself. However, what if you find those just aren’t working? Today, we break down how using a task manager can help you be more productive, tackle bigger projects, and stop worrying you’ve forgotten something!
What are the unique challenges your business faces? Our business is shaped by our own values and how we want things done. It’s also molded by the community we service. Everything from how we hire, the services we can offer, and the kind of marketing we do is influenced by where we are. Natalie Spedden, owner of Aggieland Pet Sitting, walks through how she runs and hires in a town heavily influenced by a large university. Natalie shares how to take off our rose colored glasses to make hard decisions. She also talks about how she is building a professional team focused on the client’s needs.
How is word of mouth marketing working for you? If you’re like many people right now, you’re finding that word of mouth is not quite enough to keep your business growing or maintaining the level you need. Today, we break down 20 marketing ideas to try if you’ve never had to market before. If it’s all a little intimidating, we also discuss 5 things to focus on to get started.
What does it mean to embrace change while staying focused on the client experience? As your business grows, you may face necessary changes that push you out of your comfort zone. Transform any doubt in your abilities into motivation to learn, grow, and discover new methods. Alisha Riley, the owner of Alisha’s Pet Playcations, exemplifies this. She restarted her business after relocating across the country. In her journey, she discusses the importance of integrating oneself into the community and leveraging personal connections through your network. Additionally, Alisha shares her decision to start a coffee shop driven by a very special mission.
What is Aggregation Theory and why is it important in pet care? With the recent purchase of Rover by Blackstone, many pet business owners are wondering what it means for them. Today, we break down how Aggregation Theory applies to dog walking and pet sitting, how other industries have navigated dominant players, and what independent businesses can do about it!
What do you do when life happens? The fact is, things happen that are out of our control, and our only roll is in how we respond. When running a business, we set policies that match the flexibility many clients need, or adapt to their requests if we want. In our personal lives, we respond by stepping up and showing our true character. Jessica and Chris Milam, owners of Fur Services Fur Pets, discuss what it means to live a life full of the right amount of crazy, love, and passion.
How did your business hold up during the recent busy period? If you found yourself pulling your hair out, with multiple things falling through the cracks and your systems breaking, you’re not alone! Stress testing your business comes in the form of tackling more visits than you typically do. It allows us to see where our existing systems and policies fall down so we improve for next time! We break down 4 areas that commonly buckle under heavy business, questions to ask yourself to assess how you did, and ways to improve before the next busy time!
How do you help potential clients see the value you provide? Connecting with the right clients is an art form as you refine who you are for, and who you are not. More than simply selling yourself, it’s about connecting at an emotional level with a client’s needs. Kerri-Ann Griffith, owner of Nashville Kitty Sitter, joins the podcast to explain how she runs a boutique business, while also finding clients who have never used a professional service before. Kerri-Ann shares why emergency planning is so important, and how it helps you become a better business owner. She also talks about how she uses her show business background to make the most of her meet and greets.
