All tagged design
How do you get better over time? Taylor Leedahl, owner and founder of Tiny Horse, joins the show to describe how to approach process improvement and how we can develop a healthier relationship with our businesses. Taylor shares how she got started in the business and the challenges she has faced along the way. We cover the development of new products, the importance of understanding customer needs, and how to keep mission creep from taking over a business.
Is your business communicating the right messaging? How does a well branded business benefit you? Design and branding are all about communicating the personality of your business. Kaila Piepkow, owner of Dox Design, gives us a crash course in design and branding. She shares how we need to get out of our own way and connect better with our ideal clients. She shares why, as pet professionals, design and design language are so important. We dive into the role of color theory in eliciting the right emotions, and how our businesses are judged by the brand. Kaila discusses the importance of editing, and how white space helps enhance the vibe and other elements in our business.
Building a website that works for you takes planning and understanding of who your client actually is. Mikaela Vargas joins the show to discuss the best practices in websites, the role of colors, and how to make your website get the clients you want to work with. Mikaela shares how a well designed website saves us time and simple things we can do to make our existing websites better.
What is rebranding and when should you consider doing it? On this episode, Amber from Atta Boy! Animal Care joins us to share her experience and reasoning for rebranding. She clues us into what we need to consider, and some simple steps we can follow to make the processes a lot smoother.
