All tagged literally

375: Fail, Learn, Improve, & Grow with Wayne Hartley Jr.

375: Fail, Learn, Improve, & Grow with Wayne Hartley Jr.

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How do you know when it’s time to walk away from a dream? As a business owner and entrepreneur, we are driven by our passions to our goals we set for ourselves. However, sometimes we have to quit and start over. Pivoting (quit by a different name) means course correcting due to either external, or internal factors. Wayne Hartley Jr., owner and founder of Happy Hearts Pet Care ATL, joins the show to share how he quit his dream of mobile grooming to start a brick and mortar business. Wayne sacrificed a lot to make it happen, but it was all because he recognized he needed the change to better connect with his mission. He gives advice on how to keep moving forward, even when you’re exhausted, and how to innovate well in your business.

319: Sales Psychology of the Affluent Client

319: Sales Psychology of the Affluent Client

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What does it mean to market to affluent clients? Sales psychology is all about knowing and understanding the needs of your clients, and providing appropriate solutions to them. Natasha O’Banion, business coach with Automated CEO, shares how to target affluent clients by having a well planned buying journey and being authentic. Natasha gives tips on identifying your ideal client, what their mentality is, and what it means that affluent clients buy with facts.

230: Opening an E-Commerce Store with Jenna Gotch

230: Opening an E-Commerce Store with Jenna Gotch

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Are you interested in opening an e-commerce store? In 2021, it's easier than ever and provides many benefits beyond another stream of income. Jenna Gotch, owner of Passionately Pets, shares what led her to launch her online store and what it's meant to her and her staff. She shares what it's like getting the items to sell, stocking them on site, and how she still can't believe people buy from her. She made a big decision to avoid drop shipping to maintain more control over the process and why branding at each stage of the process was so important to her. We also discuss recent staffing struggles, how she's overcoming them, and how she balances the desire to grow with the reality of slow hires.