What can Game Theory tell us about running our business? We dive into game theory's relevance for pet care businesses, focusing on strategic decision-making. Using the Prisoner's Dilemma, we discuss the importance of trust and long-term relationships in a competitive landscape. We also offer strategies for pricing, quality of service, and client retention, emphasizing the goal of being the chosen service for repeat customers. We advocate for building a business that clients trust and return to, encapsulating the game theory principle: "The winner is the one who gets asked to play again." This episode will provide you with invaluable insights for fostering a sustainable and thriving business.