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524: Hire the Heart, Train the Skill

524: Hire the Heart, Train the Skill

Collin

Have you ever struggled to find the perfect hire for your pet care business? In this episode, we dive into the importance of hiring for soft skills like empathy, communication, and adaptability, while training the technical aspects later. We discuss the value of a multi-stage hiring process to thoroughly vet candidates and ensure they fit your company culture. While the technical skills are trainable, finding someone with the right heart is key to long-term success. We share our own experiences in building a team that truly connects with both pets and clients.

520: Finding Opportunities in a Changing Economy

520: Finding Opportunities in a Changing Economy

Collin

Have you ever attended an economic outlook presentation? In this episode, we share insights from a recent local presentation that highlighted key economic trends affecting pet care businesses. We discuss how inflation is increasing price sensitivity among clients, making efficiency and added value services crucial. We also emphasize the importance of focusing on stable sectors like healthcare and education to maintain a consistent client base. Understanding and adapting to the local economy is essential for thriving, even in uncertain times.

494: Staying Top of Mind

494: Staying Top of Mind

Collin

Are you struggling to stay top of mind with your clients? We share our effective client engagement strategies, from personalized interactions to consistent communication. Discover the power of community outreach by building relationships with local businesses and participating in events. While in-person marketing is important, enhance your online presence through live social media sessions, email marketing, and SEO-friendly content. As always, it’s about exploring a variety of marketing strategies to ensure your business remains visible and relevant, even during slow periods.

493: Seeking Genuine Engagement Over Vanity with Kate McQuillan

493: Seeking Genuine Engagement Over Vanity with Kate McQuillan

Collin

Are you engaging with the right clients? Kate McQuillan, owner of Pet Sitters Ireland and Pet Business Owners, emphasizes the importance of market research and understanding your audience. She highlights how local content can drive meaningful engagement and how a consistent blogging strategy can significantly impact business growth. Kate stresses the value of genuine customer engagement over vanity metrics and the need for efficient operations to meet client expectations.

490: In a Slump but on the Way Up?

490: In a Slump but on the Way Up?

Collin

How is your business doing? So far, 2024 has been a challenging economic landscape, marked by a significant downturn in both new and returning clients. The pet sitting industry has experienced a saturation of the market post-COVID-19 and now economic pressures have led pet owners to tighten their budgets. We share strategies for adapting services and specializing to meet changing customer needs while maintaining a resilient and optimistic business approach. We cover everything from building in-person relationships with business owners, to also the challenges of niching in lean times and prioritizing mental health during slow periods. 

451: Offering Pet Detective Services with Annalisa Berns

451: Offering Pet Detective Services with Annalisa Berns

Collin

Ever wondered what it takes to be a pet detective and how you could add it as a service to your business? Annalisa Burns, The Pet Detective, sheds light on the unique skills and training required for pet search and rescue. She discusses the challenges and emotional aspects of tracking lost pets, emphasizing the critical role of understanding animal behavior. She shares about the growing demand for pet detective services across the U.S., and ways to add it as a service, or a grow a business around it.

446: Aggregation Theory and Pet Care

446: Aggregation Theory and Pet Care

Collin

What is Aggregation Theory and why is it important in pet care? With the recent purchase of Rover by Blackstone, many pet business owners are wondering what it means for them. Today, we break down how Aggregation Theory applies to dog walking and pet sitting, how other industries have navigated dominant players, and what independent businesses can do about it!

438: Don’t Stop Believing…in Marketing

438: Don’t Stop Believing…in Marketing

Collin

What should you do with your marketing during a busy period? While it may be tempting to take your foot off the gas, we think it’s the perfect time to keep going! Running your messaging year round will help develop brand awareness and even out the ups and downs that come with running a dog walking and pet sitting business. We break down the reason stopping marketing during busy periods can hurt your business, and the kinds of messaging to focus on to get the right clients once the slowdown comes.

436: Striking the Right Marketing Balance

436: Striking the Right Marketing Balance

Collin

Have you looked at your marketing lately? Do you have a clear, consistent strategy? On this podcast episode, we discuss the two types of marketing growth strategies and when it’s best to use them. As you move potential clients through your marketing funnel, you deploy both sales activation and brand building techniques. It’s important to find the right balance, otherwise you’ll either have a lot of one-off clients, or never truly convert a potential client. We walk through ways of implementing them in your business and how to measure their success.

424: Navigating the Unexpected Death of a Client’s Pet

424: Navigating the Unexpected Death of a Client’s Pet

Collin

How do you deal with the sudden death of a client’s pet? As pet business owners, we will have client’s pets that pass away. We do our best to plan and prepare, but what about an unexpected death? We find ourselves reeling and wondering if we could have done more. We have to continue running our business, while looking for ways to find space and time to recover. On this episode, we walk through the implications at the personal, staffing, and business levels.

419: Selling the Gap with Rachelle Steele

419: Selling the Gap with Rachelle Steele

Collin

How do you sell your services to potential clients? While many of us believe that our service quality speaks for itself, many clients will have additional questions or needs that we must address. With 30 years of high-end retail experience, Rachelle Steele, owner of Loving Arms Pet Services, shares insights into guiding clients through the purchasing process. Rachelle explains how to ask good questions to better understand how you can serve your client and how using the Platinum Rule can help you meet your clients' needs.

417: Lost Pet Rescue and Prevention with Annalisa Berns

417: Lost Pet Rescue and Prevention with Annalisa Berns

Collin

What will you do if an owner’s pet escapes? When seconds count, planning and preparation are your best friend. Annalisa Berns, The Pet Detective, walks us through common ways dogs and cats go missing and explains the simple steps we can take to prevent that from happening. She points out that the normal behaviors we expect are replaced with more unpredictable ones once the pet goes missing. Annalisa speaks on the methods to recover a missing pet, and reminds us to get helps as soon as possible.

398: Risky Business?

398: Risky Business?

Collin

What risks have you taken on in your business? While running a dog walking and pet sitting business is inherently risky, as the business owner you have control over the amount of risk and exposure you take on. We walk through the steps in a risk assessment and the questions to consider as you review the threats to your business. We also share how to know if the mitigation processes you’ve put in place are actually working.

378: Are You Committed to Your Business?

378: Are You Committed to Your Business?

Collin

What does it mean to be committed to your business? It means fully dedicating yourself to the success and growth, but it also  involves a combination of personal investment, professional investment, and planning to ensure your business thrives. By fully committing to your business, you demonstrate your belief in its potential and lay the foundation for lasting success. We break down the key areas to commit to and how your goals and values drive everything.

338: The Damage of Undercharging

338: The Damage of Undercharging

Collin

How can undercharging damage your business? While there are clear benefits of raising your prices, we tend to ignore the damage of undercharging. Undercharging impacts everything from your quality of life, to the perception potential clients have of your business. We break down 5 ways not charging enough can impact you and your business, and give some ways to start changing our mindset around what we charge.

323: Increase Commitment and Compensation from Clients with Kathryn Burge

323: Increase Commitment and Compensation from Clients with Kathryn Burge

Collin

How do we secure both commitment and appropriate compensation from our clients? Kathryn Burge, owner of Lake Oswego Petsitting, joins the show today to share her onboarding process and what it takes to get a commitment from clients. Kathryn breaks down how to take a hard look at your business and ask, “What’s changed?” to make sure we are getting the most out of our business. She has learned the power of setting boundaries, and why charging for your time helps set yourself up for success.

319: Sales Psychology of the Affluent Client

319: Sales Psychology of the Affluent Client

Collin

What does it mean to market to affluent clients? Sales psychology is all about knowing and understanding the needs of your clients, and providing appropriate solutions to them. Natasha O’Banion, business coach with Automated CEO, shares how to target affluent clients by having a well planned buying journey and being authentic. Natasha gives tips on identifying your ideal client, what their mentality is, and what it means that affluent clients buy with facts.

299: The Key to Great Communication with Chrissy Neumyer Smith

299: The Key to Great Communication with Chrissy Neumyer Smith

Collin

Are you great at communicating with your clients? Chrissy Neumyer Smith, host of the Creating Great Grooming Dogs podcast, sheds light on what it takes to ask great questions of our clients. Chrissy explains the importance of using the right words and definitions for clear communication so we can give the right care. She also gives us the four questions we should ask everyone before we start services with them, and how it's ok to assume the dog may have issues that need to be addressed. Chrissy shares the relationship between behavior issues in dogs and burnout in the pet care industry, and what we can do about it!

298: How to Answer Client Questions

298: How to Answer Client Questions

Collin

How do you handle answering questions from clients? As a business owner, we field hundreds of questions every week about our business. From policies and procedures, to situation specific details, we never know what the next question will be. Today, we discuss 5 things it takes to answer questions well and to make your client’s feel like they’re valued and heard. Natasha O’Banion, from Automated CEO, answers, “What does building client loyalty look like?”

282: The Roller Coaster of Business

282: The Roller Coaster of Business

Collin

Do you ever feel like you’re on a roller coaster? We know business is never static and there are things we can do to try to manage the business side of change. We cannot ignore the emotional toll the ups and down take on us though. We break down how to start preparing to embrace the emotions from the high and lows that happen, and how to make sure we don’t get derailed. Natasha O’Banion answers the question, “How do I get better at upselling my services?”

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